Color-Coded For Your Safety is my latest series of images about identity.  Color-Coded for Your Safety consists of nine photographs of flip-top caps collected from medication vials, which are commonly used in hospital pharmacies. Color-coding medication vials is a visual aid created by pharmaceutical companies (medication manufacturers) assisting pharmacists, nurses and physicians to identify the medications they administer to patients. The goal is to prevent patients from accidentally receiving the wrong medication. Color-Coded For Your Safety explores identity through the metaphor of color-coded flip-off caps used to identify medications in hospitals. Each cap color represents a different medication. According to studies, the variety of shades within any given color family is visually confusing to most people. Despite this fact, color-coding remains a popular system of identification in health care institutions.

Continue to scroll down to view the entire set of photographs.

Four Shades of Grey artist: JParadisi 2011

Four Shades of Grey II artist: JParadisi 2011

Four Shades of Grey III artist: JParadisi 2011

Four Shades of Blue artist: JParadisi 2011

Blue Compared to Purple artist: JParadisi 2011

Blue, Purple, Magenta & Maroon artist: JParadisi 2011

Four Shades of Orange artist: JParadisi 2011

Three Shades of Green artist: JParadisi 2011

Three Shades of Green II artist: JParadisi 2011