Worldwide shipping leader CMA CGM Group and the world’s online freight marketplace Freightos recently signed an ambitious pilot agreement whereby CMA CGM became the first ocean carrier listed on Freightos.

Online bookings, guaranteed pricing and secured capacity on CMA CGM China-U.S. trade lanes are available on the platform, with further extension to additional lanes planned in the near future. Rates for CMA CGM can be found free of charge on the Freightos website (freightos.com).

“This initiative demonstrates our commitment to customer centricity,” explains Mathieu Friedberg, senior vice president, Commercial Agencies Network, at CMA CGM Group, which is headquartered in Marseilles, France.

“This development represents a real change for the industry because for the first time, global shipping on key trade lanes functions like passenger travel or eCommerce, where customers can obtain guaranteed prices within seconds,” Friedberg continues. “We’ve been on a journey to provide our customers with innovative offerings to ensure them the best shipping experience. This partnership raises the bar for ourselves, and the industry, with this important step into the digital era, selling directly to shippers on Freightos.”

“This is a true win-win for the industry and a major step toward improving the customer experience,” says Zvi Schreiber, CEO and founder of Hong Kong-based Freightos. “With CMA CGM selling on Freightos, smaller shippers now have direct access to a major carrier with competitive pricing. Additionally, shippers of all sizes will have access to guaranteed prices and capacity. This aligns with our goal to help logistics providers drive more value for customers, enabling smoother global trade, and ensuring more reliable and affordable supply of goods to end consumers.”