Integrated Lead Management Best Practices April 11, 2008
Posted by Elana Anderson in Integrated Marketing, Marketing, Marketing Strategy, Marketing Technology.Tags: B2B Marketing, Demand Generation, Lead Generation, Lead Management, Lead Nurturing
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Last week I participated in a Webinar — moderated by Bob Thompson of CustomerThink and sponsored by the good folks at Citrix Online. My portion of the event focused on helping marketers think about how to leverage Webinars as part of an integrated lead nurturing program. Here’s the overview:
How to Retain and Nurture Valuable Webinar Leads
Don’t let your webinar prospects fritter away. View this on-demand Webinar to hear Elana Anderson, founder of NxtERA Marketing, and Beth Gilbert of Citrix Online discuss the tactics B2B marketers can use to leverage Webinars in an integrated lead-nurturing program.
View this on-demand Webinar to help you:
• Understand the role that Webinars play in lead
generation.
• Know how to leverage Webinars in an
• Identify marketing tactics and technologies that
Not that I am biased, but the Webinar shares a lot of great content packed into 45 minutes. If your company leverages Webinars to generate leads or if you struggle with lead quality and lead management, I think you will find it time well spent. Here’s the link. Please feel free to contact me with feedback. Cheers.
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NxtERA Marketing Blog 
We struggled with managing our leads from our telemarketing firm, so we developed our own web-based CRM to help manage our sales leads. As a client of the telemarketing firm, it allows us to log on from any browser and see all prospects. As the manager of the telemarketing firm, it allows them to track calls being made. It has helped us out alot!
We use webinars all the time and enter those leads immediately into a free online contact manager, http://www.OctopusCity.com, that then reminds us later on to follow up with our webinar leads.
You also could consider to integrate – on your own webpages – a web application to automatically identify and qualify the companies that visit your website.
So you’ll obtain every day a qualified list of fresh b2b leads and you could automatically deliver them to your sales networsk, to optimize and support their efforts.
A 20-days free trial is also available here: http://www.domodomain.com/ppc/index.html