The San Diego team proposed, developed and eventually shipped a Fitness Portal for Sony BDP players. This portal allowed customers to access video content from various providers related to fitness such as Yoga or exercise instructions – partly behind a pay-wall – and see stats from connected wearable devices like Fitbit or Withings. The idea behind the portal was to create a separate destination for fitness content on the TV and bring in personalized data, and by doing so providing better access to such material as the apps are taken out of the “sea of icons” from the general application launcher.