Wednesday, 07.02.14 (Posted 07.03.14)

NBC was #1 on Wednesday with ‘Taxi Brooklyn’ its leading original episode on the evening.

NBC

The Peacock Network won this first July Wednesday in the household overnights despite airing at 8P a rerun of ‘America’s Got Talent’ which beat #2 FOX with 6.35 million viewers and a 4.4/8. In the second week of the new drama ‘Taxi Brooklyn’, this brilliant new show won at 10P with 5.37 million viewers and a 3.3/6, which was equal to its week-ago debut (that translated into 5.34 million viewers). Comparably, overnight retention for ‘Taxi Brooklyn’ out of the 930P portion of ‘America’s Got Talent’ (4.8/8) was 69%. ‘Taxi Brooklyn’, with the terrific Chyler Leigh, is a Must See TV ON DEMAND programming newbie that you have to see.

CBS

The Tiffany Network began at 8P with ‘Big Brother’ on CBS, and it finished second in the time slot by drawing 5.61 million viewers and a 3.8 rating/7 share. It was down 7% from last week’s season opener (4.1/7 on June 25), which translated into 6.71 million viewers. At 9P was a rerun of the ‘Under the Dome’ opening episode which ran on Sunday and pulled only 3.30 million viewers and a 2.1/4. It was followed at 10P by a rerun of ‘CSI’ which drew 4.53 million viewers and a 2.8/5.

FOX

The Animal Network of Broadcast continues to bring us old programming that really is getting absolutely tired. The 200th episode of ‘So You Think You Can Dance’ drew 3.98 million viewers and a 3.2/6, which was 9% below the 3.5/6 rating and share it pulled last week.

ABC

The Alphabet Network just ran a bunch of reruns and the results proved unreliable. At 8P, a rerun of ‘The Middle’ drew 3.85 million viewers and a 2.6/5. At 830P, a rerun of ‘The Goldbergs’ drew even less with 3.32 million viewers and a 2.2/4. At 9P, a rerun of ‘Modern Family’ pulled the levels back up with 3.53 million viewers and a 2.6/5). At 930P, a rerun of another episode of ‘The Goldbergs’ fell down again drawing 3.06 million viewers and a 2.1/4. At 10P, a rerun of ‘Motive’ couldn’t reverse the trend and drew 2.41 million viewers and a 1.8/3.

The CW

The Little Network That Couldn’t also displayed no imagination as the ran a bunch of rerun episodes, first at 8P of ‘Arrow’ which quivered 890,000 viewers and a 0.8/2 and at 9P, ‘The 100’ which drew 740,000 viewers and a 0.6/1.

Late Night

NBC’s ‘The Tonight Show’ rerun with Tom Cruise in a rerun had a 2.3/6. CBS’ ‘David Letterman’ with a rerun had a 1.8/5. ABC’s ‘Jimmy Kimmel Live’ with an original episode had a 1.9/5. ABC’s ‘Nightline’ had a 1.2/4. NBC’s ‘Seth Meyers’ rerun had a 1.1/4. CBS’ ‘Craig Ferguson’ rerun had a 0.9/3. NBC’s ‘Carson Daly’ with a rerun had a 0.7/3.

For The Record

NBC finished first with 6.02 million viewers and a 4.0/7. FOX was next with 3.98 million viewers and a 3.2/6. CBS came in second with 4.48 million viewers and a 2.9/5. FOX was next with 3.98 million viewers and a 3.2/6. ABC finished with 3.08 million viewers and a 2.2/4. Univision finished with 3.02 million viewers. The CW had viewers and a 0.7/1.

Today In TV History

On this date in 1959, Ray Peterson performed “The Wonder of You” on ‘American Bandstand’. To hear the song, go to: https://www.youtube.com/watch?v=vYYOFNeLZEg&feature=kp

Cable TV News

Wednesday Cable Ratings

#1 Duck Dynasty AEN 3.664 million viewers @ 10P
#2 Zapped DSNY 3.255 million viewers @ 9P
#3 The Big Bang Theory TBS 2.673 million viewers @ 930P
#4 The Big Bang Theory TBS 2.317 million viewers @ 1030P
#5 The Big Bang Theory TBS 2.188 million viewers @ 9P
#6 The Big Bang Theory TBS 1.986 million viewers @ 10P
#7 Law & Order: SVU USA 1.978 million viewers @ 9P
#8 Law & Order: SVU USA 1.969 million viewers @ 8P
#9 American Dad ADSM 1.827 million viewers @ 1030P
#10 House Hunters HGTV 1.751 million viewers @ 10P

Who Is Regularly Going Online While Watching Television?

Some 43% of US adults regularly go online while watching TV, and these “media multitaskers” tend to be young and female, per the report. African-Americans also over-index in this behavior; they comprise 22% of media multitaskers, versus 18% of the adult survey sample.

‘Upscale’ Baby Boomers Plan Luxury Purchases

Upscale marketers shouldn’t ignore Baby Boomers, the massive segment of the population that is “even more valuable and affluent” than those coveted Millennials, argues the Shullman Research Center in a new report [download page] detailing the wealth and financial outlook of Baby Boomers. Compared to their share of the adult population, Baby Boomers command an above-average share of total net worth and total income dollars. What’s more, “Upscale” Baby Boomers are looking to spend on luxury products.

“Upscale” Baby Boomers refers to those who either have a personal net worth of at least $1 million or who live in a household with income of at least $250,000. Upscale Baby Boomers number about 9 million, or roughly 12% of all Baby Boomers adults (about 75 million). These Upscale Boomers by themselves control almost one-quarter (23%) of total estimated net worth, more than the entire Millennials market (21%). In fact, Baby Boomers overall control 39% share of total discretionary spending in the US, compared to 21% share for Millennials, according to a MarketingCharts Debrief, “Advertising to Baby Boomers; The Why and How”. (For a gateway into the study, go to: http://bit.ly/TRW6KG). It details the categories that Baby Boomers allocate most of their discretionary spending to, while going into more detail about this generation’s receptiveness to advertising and the channels that are most likely to influence their purchases.

Returning to the Shullman Research Center report, the survey results indicate that 98% of Upscale Boomers are planning to travel for pleasure in the next year (compared to 60% of adults overall), while 52% are planning to buy one or more luxuries in the next year (compared to 34% of adults overall).
Some of the biggest differences in planned luxury purchases between Upscale Boomers and the adult population as a whole are for:
▪ Taking a luxury vacation (30% of Upscale Boomers; 12% of adults overall);
▪ Buying premium cosmetics (18% of Upscale Boomers; 8% of adults overall);
▪ Buying fine/premium wines (27% of Upscale Boomers; 7% of adults overall); and
▪ Buying a piece of fine jewelry costing $500 or more (15% of Upscale Boomers; 5% of adults overall).

New update on The Millennium Report can be found at http://bit.ly/1ljkQXc.

Advertising Note

Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.

Welcome

Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, the Russian Federation, Ukraine, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Portugal, Spain, Italy, Slovenia, Hungary, Romania, Bulgaria, Croatia, Bosnia and Herzegovina, Serbia, Greece, Turkey, Armenia, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Iraq, Uzbekistan, Pakistan, India, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Egypt, Malta, Tunisia, Algeria, Morocco, Nigeria, Ghana, South Africa, Argentina, Paraguay, Brazil, Bolivia, Peru, Columbia, Venezuela, Panama, Costa Rica, Aruba, Guadeloupe, Jamaica, Trinidad and Tobago, the Dominican Republic and Puerto Rico.

Across The Pond

BBC One with ‘Watchdog’ was #1 in the UK on Wednesday.

BBC One at 8P had the top rated show of the evening as ‘Watchdog’ drew 3.85 million viewers (19.8%). It was followed at 9P by ‘Celebrity MasterChef’ which finished just a sliver under with 3.84 million viewers (18.6%).

BBC Two had the disappointing tennis highlights show ‘Today at Wimbledon’ featuring the demise of the English Pride and averaged 1.53 million viewers (7.8%). ‘Coast Australia’ followed and drew 1.63 million viewers (7.9%). At 10P, Matt LeBlanc’s ‘Episodes’ drew 681,000 viewers (3.8%).

ITV at 8P had ‘All Star Mr & Mrs’ and it pulled in 3.09 million (15.8%). At 9P, ‘The Betrayers’ was seen by 1.91 million viewers (9.3%).

Channel 4 presented ‘This Old Thing: The Vintage Clothes Show’ and drew 939,000 viewers (4.8%) and ‘One Born Every Minute’ which increased the audience on the channel to 1.61 million viewers and a 7.8%.

Big Brother was watched by 1.17m (7.1%) on Channel 5 from 10pm, with 503k (5.4%) sticking around for Bit on the Side. Preceding the reality show were Brand New House for £5k (790k/4.1%) and The Hotel Inspector Returns (1.02m/4.9%).

Sky1 at 9P had ’24: Live Another Day’ and it continued with 426,000 viewers.The Kiefer Sutherland thriller managed a 2.1% share of the audience, as an old villain returned in a surprise twist.

BBC Three at 10P presented ‘Orphan Black’ and it drew 245,000 viewers (1.4%).

Down Under

Seven with ‘House Rules’ is #1 in Australia on Wednesday.

Seven was #1 on Wednesday, with a 36.6% share of the available audience, as the #1 program again was ‘House Rules’ with 1,518,000 viewers. #2 was ‘Seven News’ with 1,202,000 viewers. #5 was ‘Seven News/Today Tonight’ drew 1,071,000 viewers.

Nine came in second with 24.4% share as it had four programs in the Top Ten as #3 was ‘Nine News 6:30’ drew 1,103,000 viewers. #4 was ‘Nine News’ with 1,092,000 viewers. #6 was ‘A Current Affair’ with 917,000 viewers. And #9 was a rerun of ‘The Big Bang Theory’ with 794.000 viewers.

Ten finished third with 19.7% share. It had one Top Ten program, as ‘MasterChef Australia’ drew 896,000 viewers.

ABC1 finished fourth with 15.8% share. It also had one Top Ten program, ‘ABC News’ which drew 792,000 viewers.

SBS finished fifth on Wednesday with 3.5% share.

As you can see, no matter where in the world you were watching television, people were…

Switching Channels!

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