Recap:
- Module I: Introduction
- Module II: Completing Your Manuscript
- Module III: Traditional Publishers
- Module IV: Independent (or Self) Publishing
- YOU ARE HERE: Module V: Promoting Your Book & Post-Publication Strategic Plans
We are now on the final module of this writing and publishing nonfiction course. In previous modules, the bulk of the content was conveyed through audio recordings. However, I’ve come to realize I don’t have the technical savvy to continue with that medium. So instead of audio recordings, we’re going to have what reads like a blog post series. Each topic will be covered by a separate informal, blog-style essay.
Module V: Promoting Your Book and Post-Publication Strategic Plans
The final module of this course will cover the enormous amount of work that comes after you’ve produced a book and it has been launched into the public arena aka published. If you thought that meant you’re done, then oh boy, you’ve been sadly mistaken. You’ve only just begun. Module 5 is about covering some realities about publishing and selling nonfiction books in the Mind, Body, Spirit category, the nuts and bolts of promoting a book and how to captivate the attention of your target audience. We’ll also cover post-publication strategic plans for actually making some real money off your book (you thought you were going to make money off your royalties? *chuckles to self*).
Here’s your course outline:
| COMM | The Author Platform and Public Relations | ||
| WBK | Preparing Your Media Kit (Workbook A) | DOCX | |
| HDT | Media Kit Template | DOCX | |
| COMM | Promoting a Book: What Works and What Doesn’t | ||
| WBK | Drafting Your Marketing and Promotions Plan | DOCX | |
| HDT | Template Query Letter for Market Exposure | ||
| COMM | Book Blurbs (or the Author Endorsement) | ||
| HDT | Log of Endorsement Queries | DOCX | |
| COMM | The Book Trailer: Should You Create One? | ||
| COMM | Hiring a Publicist: Pros and Cons | ||
| COMM | The Author’s PR Schedule: Sample Timeline | ||
| HDT | Self-Publishing: Author Sales Log Debut Year One | XLXS | |
| HDT | Self-Publishing: Author Sales Log Subsequent Years | XLXS | |
| HDT | Traditional: Author Sales Log Debut Year One | XLXS | |
| HDT | Traditional: Author Sales Log Subsequent Years | XLXS | |
| HDT | Traditional: Gross and Net Sales Detail Log | XLXS | |
| COMM | Dealing with Criticism | ||
| COMM | The Nom de Plume | ||
| COMM | Where Is the Money?—Optimizing Author Earning Potential | ||
| HDT | Log of Media Contacts | DOCX |
- COMM = Commentary
- WBK = Workbook
- HDT = Handout
Click on the linked files in the right column to download.
Writing and Publishing Nonfiction Independent Study Course
- Module I: Introduction
- Module II: Completing Your Manuscript
- Module III: Traditional Publishers
- Module IV: Independent (or Self) Publishing
- YOU ARE HERE. Module V: Promoting Your Book & Post-Publication Strategic Plans
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Hi, I would like to read your blog, but I don’t have the password. Thanks, Twyla
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Hello:
I would love to read your blog, but I cannot since I do not have the password. If possible, please email the information. If for some reason you do not want me to have it please let me know and I will no longer bother you. This is the third time I have requested the password with no response.
Thank you and take care,
Melissa Robinson
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