Make love, not war

1960s: Days of Rage


Make love, not war is an anti-war slogan commonly associated with the Americancounterculture of the 1960s. It was used primarily by those who were opposed to the Vietnam War, but has been invoked in other anti-war contexts since. The ‘make love’ part of the slogan often referred to the practice of free love that was growing among the American youth who denounced marriage as a tool for those who supported war and favored the traditional capitalist culture.  The phrase’s origins are unclear; Gershon Legman claimed to be the inventor of the phrase, so did American singer Rod McKuen, and some credit artist, social activist, folk figure, and sometime United States Presidential candidate under the Nudist Party on the Hippie ‘Love Ticket’ Louis Abolafia. Radical activists Penelope and Franklin Rosemont and Tor Faegre helped to popularize the phrase by printing thousands of ‘Make Love, Not…

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