Citizen 2.0: Social media and government innovation
In recent years, many businesses have integrated tools such as Facebook and Twitter in their marketing efforts to reach customers more directly. In a government context, such tools can be similarly used to engage with citizens with the goals of collecting their feedback and ideas, making them aware of public services at their disposal and reaching out to broader audiences through non-traditional channels.
Social media have also returned power to citizens. By providing inexpensive and widely-available tools that make it easier to organize and voice challenge, new technologies have contributed to empower citizens while improving governments’ responsiveness and accountability. A new citizen is emerging.
Reading Development 