Catherine is a digital Marketing student sharing what she is learning. Follow along on the journey.
My Latest Posts
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- Marketing ObjectivesSo how important are marketing objectives to a company’s success? The implantation of marketing objectives is the best way to help ensure that a company’s activities align with its core…More
- Market SegmentationHave you considered what tools are needed to define the target market for your product? If you are planning to release a new product or offer a new service these…More
- Project Analysis Blog 1-2Here at Hamilton Beach ( Nacco Industries) we are known as a leading designer and innovator in home appliances. With products such as coffee makers, air fryers, mixers, and slow…More
- AI’s Impact on Data AnalyticsHow Could Generative AI Impact The Data Analytics Landscape? (forbes.com) This article discusses the role that AI will play in the current future landscape of data analytics. Perhaps no other…More
- Consumer engagementEthical and legal issues are always an important consideration when making business decisions. They can have a strong impact on customer perception and ultimately could potentially lead to devaluing of…More
- Defining Key Performance IndicatorsHave you considered what operational and strategic analytics will help guide your business decisions? Key Performance Indicators (KPI’s) are a quantifiable measure of performance over a set time period for…More
- Nike: Importance of Brand PositioningWhat is the first brand that comes to your mind when you think about athletic apparel and footwear? For most people that would be Nike, in fact in 2022…More
- The Hub and Spoke MethodWhat is a key element that the best companies in the world use to operate at their maximum efficiency and potential? Communication and information sharing across the board. This is…More
- SEO/SEM Ethical ConsiderationsWhat would you do to make your business the go to for a given good or service? Most people would say they would do everything in their power to achieve…More
- Digital Marketing Future TrendsHave you considered where the future of digital marketing is going? With how rapidly technology is advancing, it’s important to consider what’s next. Consumer behavior is also evolving and together…More
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