Teaching Faculty

1. Educational Qualifications    :        M.B.A. Ph.D., FDPM (IIMA)

Name of the Degree	Name of the University	Year of Completion
Ph.D.	S.V. University, Tirupathi, Andhra Pradesh	1993
F.D.P.M.	Indian Institute of Management, Ahmedabad	1992
MBA	Andhra University, Visakhapatnam, A.P.	1984
B.Com	Andhra University, Visakhapatnam, A.P.	1981

• Present Designation                :        Professor

Name of the University	Designation	Service
From	To
Sri Krishnadevaraya University, Anantapur	Professor	Dec.2006	Till Date
-do-	Associate Professor	Dec.1998	Dec.2006
-do-	Lecturer	1989	Dec.1998

• Name of the Department :     MBA Department
• Name of the University   :      Sri Krishnadevaraya University,                                                                   Anantapur, A.P
• Field of Specialization  :        Marketing
• Teaching Experience    :        31 years & 4 Months MBA Teaching                                                                    experience
• Research experience      :        31+ years research experience
• Awarded Junior Research Fellow Scholarship by University Grants Commission (UGC), in 1986.
• Completed UGC major Research Project entitled “The Performance of Public Sector Banks after Reforms”, received funding of 2.5 lakh to pursue the same
• Completed UGC major Research Project entitled “Rural Consumer Behaviour towards Consumer Durables”, received funding of 4 lakh to pursue the same
• Appointed as a search Committee member by the Tamil Nadu Government for the appointment of Vice-Chancellor of ALAGAPPA UNIVERSITY KARAIKUDI (March 2018).
• Expert for                     :

Union Public Service Commission (UPSC): Served in the capacity of Interview Board member to recruit employees for different posts falling under different ministries (Ministry of Health, Ministry of Defense etc) of Indian Govt.

All India Council for Technical Education (AICTE):  As an Expert Visit Committee (EVC) Member assisted AICTE in setting up of 50+ new colleges and increase of the  intake of students across regions of North, South, South-Western, North-eastern, East, West, North-western, Central India since 2005. Served as Application Scrutiny Committee Member at office AICTE, New Delhi. Additionally, served as Anti-Ragging Committee member visiting several colleges to engage in dialogue and find ways to curb the menace of Ragging on campuses.

National Assessment and Accreditation Council (NAAC): As Chairman/Member Co-ordinator and Member of NAAC Peer Team assisted NAAC in accrediting of 20+ Colleges and Deemed to be Universities across the length and breadth of India since 2010.

Sl.No.	Name of College/Institute/University	Dates of Visiting	Appointed as
1	St. Joseph’s College, Kozhikode, Kerala	Oct. 2010	Member
2	Nehru Arts &Science College, Kanhangad, Kerala	24th – 25th Feb. 2012	Member Co-ordinator
3	St. Joseph’s College, Tiruchirappalli, Tamilnadu	12th – 14th Mar. 2012	Member Co-ordinator
4	Government Arts College, Hasan, Karnataka	18th – 20th Apr. 2012	Member Co-ordinator
5	G.H.Raisoni College of Engineering, Nagpur, Maharashtra	25th – 27th June, 2012	Member Co-ordinator
6	Governemtn first Grade College, Gulbarga, Karnataka	2nd – 4th Aug. 2012	Member Co-ordinator
7	Dhanraj Baid Jain College (Autonomous), Kancheepuram, Chennai	4th – 6th Oct. 2012	Member
8	Erode Arts and Science College (Autonomous) Rangampalayam,  Erode	11th to 13th Oct. 2012	Member Co-ordinator
9	Manel Srinivas Nayak Memorial Besent Institute of PG Studies, Mangalore, Karnataka	12th & 13th Dec. 2012	Member
10	Dev Samaj College for Women, Ferozput City, Punjab	14th – 16th Nov. 2012	Member Co-ordinator
11	Bharath Vidya Bhavan’s Sheth Ranchhodlal Acharatlal College of Arts & Commerce, Ahmedabad, Gujarat	10th to 13th Dec.2013	Member Co-Ordinator
12	Dhanraj Baid Jain College (Autonomous)	20th to 22nd Mar. 2014	Member Co-ordinator
13	Shri Kanji Odhvjishah Municipal Arts & Commerce College, Dhoraji, Gujarat	11th – 13th Dec. 2014	Member
14	D.D.Thakar Arts and K.J.Patel Commerce College, Khedbrahma, Gujarat	12th & 13th May, 2014	Member
15	Dy.Patil University, Navi Mumbai, Maharasthra	17th to 20th Sep. 2014	Member
16	Shree K.O.Shah Municipal Arts & Commerce College, Dharoji, Gujarat	11th – 13th Dec. 2014	Member
17	M.K.H.S.Gujarati Girls College, Indore	10th – 11th Aprl. 2015	Member Co-ordinator
18	Suman Vidyapeeth (Deemed University), Vadodara, Gujarat	25th – 28th Oct. 2015	Member Co-ordinator
19	Lords institute of engineering & Technology, Hyderabad, Telangana	4th – 6th Feb. 2016	Member
20	Nagaon GNDC Commerce College, Nagaon, Assam	8th – 10th Sep. 2016	Member Co-ordinator
21	Prafulla Chandra College, Kolkata, West Bengal	26th – 28th Sep. 2016	Member Co-ordinator
22	Sri Vaishno Institute of Management, Indore, Madhya Pradesh	14th & 15th Nov. 2017	Member Co-ordinator
23	Pimpri Chinchwad Education Trusts S. B. Patil Institute of Management	28th Jan-to 29th Jan 2019	Member
24	Shri Swami Vivekanand Shikshan Sansthas’s Dr Patangarao Kadam Arts and Commerce College.	23rd Sept. 2019 to 24th Sept. 2019.	Member Co-ordinator

University Grant Commission (UGC):

• Expert member for autonomous college review committee for Govt. College, Pudukottai, Tamilnadu.
• UGC NET paper setter for 8 years from 2005 to 2013.
• UGC NET examiner
• UGC NET observer  
• AP State SET Paper Setter
• 14^th Gujarat State Eligibility Test Paper Setter, 2019

Jawaharlal Nehru Technological University (JNTU):

• Served as an interview board member of Ratification Committee for JNTU, to ratify the service of employees
• Member Scrutiny Committee for the selection of Best Teacher Award for College Teachers in the year 2017
• Appointed as regional co-ordinator by A.P Tourism Development Authority. For the world Tourism Day Celebration.  
• Research guidance                 : 22 PhDs awarded, 08 in progress
• PhDs Awarded

S.NO	NAME OF THE SCHOLAR	TITLE OF THE THESIS	NAME OF THE UNIVERSITY	YEAR OF AWARD
1.	G. Ramakrishna	Performance of Public Sector Banks After Reforms	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2003
2.	Madhu Linkon	HRM in Public Sector Banks	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2005
3.	A.Venkateswara Rao	Consumer Behaviour Towards Organized Retail	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2009
4.	D.H.Malini	Rural Consumer Behaviour Towards Consumer Durables	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2009
5.	A.Hari Hara Nath reddy	Consumer Behaviour Towards Retail Outlets and Private Labels	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2010
6.	M.V.Preetham	Brand Loyalty of Telecom Service Providers in Tamilnadu	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2011
7.	P.Basaiah	Investors’ Behaviour Towards Stock Market Investments – A Study with Reference to Anantapur District	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2011
8.	Krishnapriya Alladi	Quality of Customer Service in Banks (A Case Study of IDBI Bank in Rayalaseema Region of A.P.)	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2013
9.	Swetha Thiruchanuru	Business Functions Performance of Small and Medium Enterprises: An Analytical Study with Reference to Rayalaseema Region of Andhra Pradesh	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2014
10.	R.Vara Prasad	Consumer Behaviour Towards Branded Milk and Milk Products (A Study With Reference to Rayalaseema Region of Andhra Pradesh)	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2014
11.	B.Veera Bramham	Evaluation Of Quality of Customer Service in Insurance Sector (A Case Study of L.I.C of India in Kadapa Division Of A.P.)	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2014
12.	D. Uday Kumar	Consumer Perception and Satisfaction with Service Quality of Online Stores (e-commerce) in Andhra Pradesh	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2015
13.	P.Vijay Kumar	Brand Choice and Buyer Behavior Towards Sport Utility Vehicles (SUV) in Select Cities of Rayalaseema Region of Andhra Pradesh	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2016
14.	V. Soma Sekhar	A Study on Service Quality and Passenger Satisfaction With Airlines in India	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2016
15.	G.Sujatha	Human Resource Management Practices in Air India and Indigo Airlines – A Comparative Study	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2017
16.	M.Dhanamjaya	Shopper Behaviour Towards Retail Stores and Store Brands – A Study of Select Organised Retail Stores in Select Small Towns Of Karnataka	Rayalaseema University, Kurnool	2017
17.	Wahidul Hasan	Students Satisfaction with Accredited Colleges in Bangalore City of Karnataka	Babu Bansari Das University, Bbd City, Lucknow	2018
18.	Farmanullah	Tourists’ Behaviour Towards Service Quality of Travel Agencies and Tourism Promotion Agencies in Andhra Pradesh	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2018
19.	Vindya Vasini	A Study on Stress Management in Select IT Companies	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2018
20.	Kiran Kumar Yadav	Consumer Behaviour Towards Airlines in India	Rayalaseema University, Kurnool	2019
21.	T. Mahesh Babu	Small Towns Consumer Buying Behaviour Towards Online Stores in Rayalaseema Region of Andhra Pradesh	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2019
22.	Y. Hanuman Prasad	Consmer Behaviour Towards Ready to Eat Products with A Special Reference to Rayalaseema Region of Andhra Pradesh	S.K. Institute of Management, Sri Krishnadevaraya University Anantapuramu	2019

1. Seminars, webinars and Conferences: Attended as Keynote Speaker/ Resource person/ Presenter/ and Panel member in

National               –        21

Sl. No.	Title	Organizer	Name of the Event	Year
1.	Marketing of Merchant Banking Services	School of Business management Sri Venkateswara University, Tirupati	National Seminar on Marketing of Services in India	1995
2.	Risk Management as a Modern Welfare Measure  in India	Sri Krishnadevara Institute of Management (SKIM) S.K. University, Anantapur.	UGC National Seminar on Risk Management as a Modern Welfare Measure  in India	1998
3.	The Economic Reforms in India	Department of Economics and Applied Economics	National Seminar on Impact of Economic Reforms on the Indian Economy, S.K. University, Anantapur.	2002
4.	Marketing of Financial Services	School of Business Management, Sri Venkateswara University, Tirupati	Two day National Seminar on, “Management Challenges of Emerging Indian Service Economy”	2002
5.	Challenges of SSI in the Era of Economic Reforms	Department of Commerce and Management Studies, Andhra University, Vishakhapatnam	National Seminar on Small Industry Development in India, New Policy Initiatives and Competitiveness in the Emerging Environment.	2003
6.	Deucker On Management	Department of Management Studies Sri Venkateswara University, Tirupati	National Seminar on Management Philosophy and Peter F. Deucker	2006
7.	Entrepreneurial Activities of Rural Women in Andhra Pradesh	Sponsored by NABARD, Hyderabad and Organized by Department of Management Studies T.J.P.S. College , Guntur	State level Conference on Women Entrepreneurship: Financial Inclusion and Micro Financing for Self help Groups (SHGs) IN Andhra Pradesh	2012
8.	Retail Store in India: Issues and Challenges	CMR Technical Campus School Of Management	National Seminar on Emerging Trends in the Indian Retailing Industry	2012
9.	Management Issues and Challenges for the Decade	School of Management studies, Vignan University, Guntur in Association with “Management Association”	National Conference on management Issues and Challenges for the Decade	2012
10.	A Study on Factors Affecting  Selection of Bank	Department of Management Studies, Sree Vidyanikethan Institute of Management, Tirupati	AICTE Sponsored National Seminar On “Role of Banking and Finance Sector in a Turbulent Global Scenario”	2014
11.	Status of  Women in Higher Education in India – An Analysis	Department of Economics, Rayalaseema University, Kurnool.	Two day National seminar on Women Empowerment in Globalization Era, Sponsored by ICSSR, New Delhi	2014
12.	Chair Person and Invited Talk entitled “ Banking Sector Reforms”	Department of Commerce and Business Administration, S. S .B. N. Degree College (A), Anantapur	UGC Sponsored, Two day National Seminar on Goods and Services Tax, Income Tax, Financial Markets and Services (GSTIFMS-2018)	2018
12	Global Turbulence: India’s Preparedness	Acharya Nagarjuna University, Ongole Campus, Ongole	Two day National Seminar on “ Global Turbulence: India’s Preparedness”	2020
13.	New Education Policy 2020: Issues and Challenges	Nagaon G.N.D.G. Commerce College	National Webinar on “ New Education Policy 2020: Issues and Challenges”	2020
14.	New Education Policy-2020: Issues and Challenges	Nagaon G.N.D.G. Commerce College	National Webinar on New Education Policy-2020: Issues and Challenges	2020
15.	New Education Policy on the Era of Digital Transformation	Prasad. V. Potluri Siddhartha Institute of Technology	One day webinar on “New Education Policy on the Era of Digital Transformation”	2020
16	Impact of COVID-19 on Indian Economy	Sri Venkateswara Institute of Science and Technology, Kadapa	Four Day National level Webinar on “ Impact of COVID-19 on Indian Economy”	2020
17.	National Education Policy – 2020	Department of Internal Quality Assurance, Sumandeep Vidyapeeth	National Webinar on National Education Policy – 2020	2020
18.	Impact of Covid-19 on Indian Economy –Issues & Challenges	Department of MBA, Raghavendra Institute of Management Sciences (RIMS)	Webinar on “Impact of Covid-19 on Indian Economy –Issues & Challenges”	2020
19.	Digital Transforming	Department of International Business Studies, Acharya Nagarjuna University, Guntur, A.P	One Day Workshop on “Digital Transforming”	2020
20	Marketing Trends	Department of Commerce and Business Administration, Acharya Nagarjuna University, Guntur, A.P	One Day Workshop on “Marketing Trends”	2020
21	National Education Policy 2020: Multidisciplinary Approach	Central University, Anantapur	One Day seminar on “National Education Policy 2020: Multidisciplinary Approach”	2020

International       –        09

Sl. No.	Title	Organizer	Name of the Event	Year
1.	Impact of information Technology on Reformation of Agribusiness in Northeast India	IBS Hyderabad	International Conference on Quantitative Methods Operations And Information Technology (ICQMOIT-2008)	2008
2.	Road Ahead….. for  Retail Industry in India	IBS, Hyderabad	International Conference on Marketing & Business Strategy (ICOMBS-9)	2009
3.	A Study of managing Economic Challenges through NGOs with reference to DWCRA Scheme for R.T.K.W.E. in Meghalaya, N.E. Region	Indian Institute of Management Bangalore (IIMB)	The Forth Annual International Conference on Public Policy and Management	2009
4.	Strategic Customer Relationship Management	New Horizon Leadership Institute, Bangalore	International Conference on Strategic Customer Relationship Management	2010
5.	A Conceptual Study on measuring Service Quality of Online Stores by Using E-SQUAL (Electronic Service Quality) Model	Department of Management, North Eastern Hill University, Tura Campus, Meghalaya	International Seminar on E-Commerce and SMEs in Developing Economies: Growth and Strategies	2016
6.	E-Commerce and SMEs in Developing Economies: Growth and Strategies	North-Eastern Hill University Tura Campus, Meghalaya.	International Seminar on “E-Commerce and SMEs in Developing Economies: Growth and Strategies”	2016
7.	Deliver the Special Lecture on “Financial Markets: Issues and Challenges”	Bharathidasan University Department of Commerce and Financial Studies, Tamil Nadu	Thirteenth International Seminar on Financial Markets: Issues and Challenges (FIM IC-2018)	2018
8.	Strategies for Rebooting Global Economy in the Post COVID-19	Navyug Arts & Commerce College, Jabalpur (M.P)	One day International Webinar on “Strategies for Rebooting Global Economy in the Post COVID-19”	2020
9.	Business Ethics for Sustainable Global Environment and Ecosystem	Nagaon G.N.D.G. Commerce College	One day International Webinar on “Business Ethics for Sustainable Global Environment and Ecosystem”	2020

Conducted National Seminar on Transformation of Global Trade, Issues, Challenges and Opportunities in S.K. University, Ananthapuramu

1. Foreign Universities visited    :       
2. Visited HEC Paris, France – Europe’s #1 Business school and #16 in the world
3. Visited several Business Schools like University of Michigan, Wayne State University, New York, and University of Windsor, Canada in U.S. and Canada.
4. Under Rotary International Cultural Exchange Programme visited several industries across US, Canada such as General Motors, Ford Assembly Plant, World Trade Center etc
5. Countries visited           :        U.S.A, Australia, Canada, Dubai

France, Italy, Switzerland, U.K

Singapore, Germany, Belgium

Netherlands, Czech Republic

1. Guest faculty                 :      
   1. Pondicherry University
      1. Annamalai University
      1. North Eastern Hill University                                                                                                               

Meghalaya

• Police Training College,    Ananthapuramu
  • Administrative Staff College,                           

S. V. University, Tirupati

• Central University, Anantapur
•  Adjudicator for Ph.D thesis : 
  • M.S.University, Baroda, Gujarat
    • Barampur University, Orissa
    • Punjab University, Punjab
    • Manonmaniam Sundaranar University, Tirunalveli, Tamilnadu
    • Sri Padmavathi Mahila University, Tirupathi, A.P.
    • Sri Venkateswara University, Tirupathi, A.P.
    • Acharya Nagarjuna University, Guntur, A.P.
    • Andhra University, Visakhapatnam, A.P.
    • Gitam University, Visakhapatnam, A.P.
    • Osmania University, Hyderabad,

Telengana.

• Dravidian University, Kuppam, A.P.
  • Gulbarga University, Gulbarga
    • Bharathiar University, Coimbatore,
    • North Eastern Hill University,                                                                                                              

Meghalaya

• Davangere University, Shivagangotri, Davangere,  Karnataka
  • Gauhati University, Assam
    • Magadh University, Bodh Gaya, Bihar
    • Bharathidasan University, Tiruchirappalli, Tamil Nadu
    • The Gandhigram Rural Institute, (Deemed to be University), Gandhigram, Dindigul District,

Tamil Nadu

1. Member of   IQAC              :   J.N.T.U. ANANTHAPURAM
2. Member of Board of studies :        
3. North Eastern Hill University, Meghalaya
   1. Gandhigram Rural University, Dindigal, T.N.
      1. Dravidian University, Kuppam
      1. J.N.T. University, Anantapur
      1. Rayalaseema University, Kurnool
      1. Annamacharya Institute of Technology & Sciences, Rajampet
      1. Yogivemana University, Kadapa
      1. Sri Stya Sai Institute of Higher Learning, Puttaparthi, Anantapur
      1. Kandula School of Management Kadapa. (KSRM Engineering College)
      1. Central University, Anantapur

• Member Editorial Board    :  Journal of Management Research

                                                 by North Eastern Hill University,

                                                   Meghalaya, MBA Department, Tura                                                                   Campus

• Member Academic Council :   – K.V.R Govt. College for Women       

   (Autonomous)  Kurnool

 – S.S.B.N Degree & P. G College     (Autonomous) Anantapur

• Member of Professional bodies:
• Member of International Business Council, New Delhi
• Author for distance programme MBA course                      :  
• Dravidian University, Kuppam
• Pondicherry University, Pondicherry
• S.K.University, Anantapur
• Academically associated with  :  
  • Osmania University, Hyderabad.
    • Kakatiya University, Warangal
    • Nagarjuna University, Guntur
    • Sri Padmavathi Women’s University, Tirupathi
    • University of Mysore, Mysore
    • Pondicherry University, Pondicherry
    • Andhra University, Visakhapatnam
    • Adikavi Nannayya University,

Rajahmundry.

• Yogivemana University, Kadapa
  • Sri Venkateswara University,

Tirupathi

• Sambalpur University, Orissa
  • Annamalai University, Chidambaram
    • IGNOU, New Delhi
    • Dr.B.R.Ambedkar Open University, Hyderabad
    • Gulbarga University, Gulbarga
• Administrative experience      :                 
• Dean, Faculty of Commerce and Management Studies, S. K. University, Ananthapuramu (Present)
• Dean, UGC Affairs, S.K.University, Ananthapuramu (18 Months)
• Dean, College Development Council, S.K.University, Ananthapuramu (1 Year)
• Head of MBA Department, S.K.University, Ananthapuramu (2 Years)
• Chairman, Board of Studies, S.K.University, Ananthapuramu (2 Years)
• Additional Director, Center for Distance Education, S.K. University (1 Year)
• Worked as Deputy Warden, Mens Hostel, S.K. University, Anantapur
• Other experiences:
• Regional Co-ordinator for World Tourism Celebrations, 2017 appointed by A.P. Tourism Development Authority, Amaravathi
• Chairman of Swachtha Rankings Committee 2019, appointed by UGC.
• Awards received:
• A.P Tourism award for excellence 2017.
• Bharat Vidya Shiromani from International Business Council, New Delhi in the year 2017.
• Bharat Vidya Rattan Gold Medal from International Institute of Education & Management, New Delhi in the year 2017.
• State Annual Tourism Excellence Award-2017, by A.P. Tourism Development Authority, Govt. of Andhra Pradesh.
• Distinguished Life Time Achievement Award-2017 by SMART Journal of Business Management Studies, Tiruchirappalli, Tamilnadu in the month of January, 2018.
• Publications: Published and co-authored over 59 papers in several National and International Management Journals

Sl. No.	Title of Paper / Report / Article	Author (s)	Name & Vol. of Journal & Year	Page No.
From	To
1	Plight of Kalamkari Artisans	Prof.M.Chandrasekhar Dr. K.Venugopal Rao	Agricultural Banker, Jan-March 1989	13	16
2	Plight of Woollen Carpet Weavers	Dr. K.Venugopal Rao Prof.Ch.Rama Prasada Rao	Kurukshetra,    Sept. 1995	33	35
3	Human Factor in Handicrafts	Prof.Ch.Rama Prasada Rao Dr. K.Venugopal Rao	Business Analyst, Jan. 1995	126	130
4	Financial Management in Handicrafts	Prof.Ch.Rama Prasada Rao Dr. K.Venugopal Rao	Indian Economic Panorama, April 1994	20	22
5	Problems of Handicrafts Cooperative Societies in A.P	Dr. K.Venugopal Rao Prof.Ch.Rama Prasada Rao	The Cooperator, Sept. 1995	85	87
6	Privatisation – Global Trend	Prof.Ch.Rama Prasada Rao Dr. K.Venugopal Rao	Indian Economic Panorama,               July 1995	25	27
7	Merchant Banking – New Challenges	Dr. K.Venugopal Rao	Indian Economic Panorama,  Oct. 1995	1	2
8	Disinvestment in Public Enterprises	Dr. K.Venugopal Rao Dr.M.Mutyalu Naidu Prof.Ch.Rama Prasada Rao	Indian Economic Panorama,             April 1995	11	12
9	Turnaround Strategies in PSUs	Prof.Ch.Rama Prasada Rao Dr. K.Venugopal Rao	Indian Economic Panorama,           July 1996	9	11
10	Plight of Imitation Jewellary Artisans	Dr. K.Venugopal Rao Dr.M.Mutyalu Naidu & Dr.M.Rajasekhara Reddy	Indian Economic Panorama, Dec1996	30	32
11	Promotion of Domestic Tourism	Dr..M.Mutyalu Naidu Dr. K.Venugopal Rao	Indian Economic Panorama,   Dec 1996	33	36
12	Credit Rating Agencies in India	Dr. K.Venugopal Rao Dr.M.Mutyalu Naidu & Prof.Ch.Rama Prasada Rao	Indian Economic Panorama,   Jan. 1996	1	3
13	Consumer Behaviour in Handicrafts	Prof.M.Chandrasekhar Dr.M.Rajasekhar Reddy Dr. K.Venugopal Rao	Indian Economic Panorama,  Dec. 1997	34	35
14	Indian Banking & Economic Reforms	Dr. K.Venugopal Rao Prof.M.Chandrasekhar	Indian Economic Panorama, Sept.1997	1	3
15	Management Education for 21st Century	Prof.M.Chandrasekhar Dr. K.Venugopal Rao	Management Researcher, June 1996	10	14
16	Product Management in Handicrafts	Dr. K.Venugopal Rao Prof.Ch.Rama Prasada Rao	Indian Economic Panorama, Jan. 1995	28	29
17	Management Consultancy for Effective Corporate Strategy	Dr. K.Venugopal Rao Prof.M.Chandrasekhar Prof.M.Rajasekhar Reddy	Indian Economic Panorama,  Jan. 1998	7	11
18	Rural Industries – Strategies for the Development of the Handicrafts	Dr. K.Venugopal Rao Prof.M.Chandrasekhar Dr.M.Rajasekhar Reddy	Indian Economic Panorama,  April 1998	27	28
19	Problems of Sheet Metal Artisans	Prof.M.Chandrasekhar Dr. K.Venugopal Rao	Kurukshetra,              Feb. 1988	42	44
20	Problems of Handloom Industry	Dr. K.Venugopal Rao Prof.M.Chandrasekhar	Kurukshetra,   March 1998	24	25
21	East Asian Financial Crisis	Prof.M.Chandrasekhar Dr. K.Venugopal Rao Prof.Ch.Rama Prasada Rao	Management Researcher, June 1998	18	23
22	Case Method of Teaching	Dr. K.Venugopal Rao Prof.Ch.Rama Prasada Rao	Indian Economic Panorama,                    Oct. 1998	26	29
23	Marketing Approach to Tourism in India	Dr. K.Venugopal Rao Prof.M.Chandrasekhar Prof.Ch.Rama Prasada Rao	Udyog Pragathi, July-Sept.1998	63	68
24	Insurance as a Welfare Measure of the State	Dr. K.Venugopal Rao Prof.Ch.Rama Prasada Rao, Prof. M.Chandrasekhar	Indian Economic Panorama, Jan. 1999	13	17
25	Economic Reforms in India	Dr. K.Venugopal Rao Prof.Ch.Rama Prasada Rao	Indian Economic Panorama, April 1999	9	11
26	Reforms in Capital Market	Dr. K.Venugopal Rao	Indian Economic Panorama,  July 1999	12	15
27	Nexus Between Core Values of a Brand & Brand Extension	Dr. K.Venugopal Rao	Indian Economic Panorama, October 1999	5	6
28	Strategies for Excellence and Quality in Tourism	Dr.K.Venugopal Rao	Indian Economic Panorama,  April 2000	8	9
29	Information Technology in Public Hospitals	Dr. K.Venugopal Rao	Indian Economic Panorama,  Oct. 2000	17	20
30	Banking Industry in India and Economic Reforms	Dr. K.Venugopal Rao	Indian Economic Panorama, 2001	17	19
31	Marketing of financial services	Dr. K.Venugopal Rao	Indian Economic Panorama, October 2002	2	6
32	Foreign Investment in India	Dr. K.Venugopal Rao	Indian Economic Panorama, October 2003	7	12
33	WTO : Issues and implications to India	Dr. K.Venugopal Rao	Indian Economic Panorama, 2003
34	Challenges of Small Scale Industries in the era of Economic Reforms	Dr. K.Venugopal Rao	Indian Economic Panorama,  April  2003	1	6
35	Future challenges of Public sector Banks	Dr. K.Venugopal Rao	Indian Economic Panorama, Special issue 2003	5	12
36	Paradigm shift in Insurance Sector	Dr. K.Venugopal Rao	Indian Economic Panorama, Special issue 2005	6	13
37	Financial Inclusion in India : Contemporary Issues	Dr.K.Venugopal Rao T.Swetha C.Murali Krishna	Indian Economic Panorama Special annual issue January, 2013	1	6
38	Gems from detritus creating the rural entrepreneurs	T.Swetha Dr.K.Venugopal Rao	International Journal of Management & Development Studies February, 2013 Vol.2, issue.2,	67	79
39	Promotion strategies of customer relations management (CRM)	K.Fayaz, T.Vijaya Mohan Reddy Dr.K.Venugopal Rao	International Journal of Engineering & Management Sciences Vol.4(1) 2013	40	45
40	Challenges of Indian SMEs in the wake of Globalization	T.Swetha Dr.K.Venugopal Rao	Sreenidhi Journal of Management, ISSN 2278-2354 Vol.II, Jan-June, 2013	90	102
41	Small and Medium Scale Industries in India: Issues and Challenges	T.Swetha Dr.K.Venugopal Rao V.Venkatesulu	Indian Economic Panorama Vol.23 No.31 January, 2014	1	7
42	Entrepreneur Ethical, Leadership and Governance Abilities and Characteristics with the Connectivity of Indian Epics	T.Swetha Dr.K.Venugopal Rao	Sankalpa: Journal of Mngt. & Research (ISSN No. 2231-1904) (Vol. 4, Issue 1) Jan, 2014	10	16
43	The Textile Industry in  India  Looking for Reforms	T.Swetha Dr.K.Venugopal Rao	Facts For You Apr, 2014	23	26
44	Consumer Perception Satisfaction with Branded Milk and Milk Products	R.Vara Prasad Dr.K.Venugopal Rao	PEZZOTTAITE International Journal Vol.3, No.2, April – June, 2014	1023	1031
45	E-commerce in India and its Major players in E-tailing Segment.	D.Uday Kumar Dr.K.Venugopal Rao	JRED, Vol.3, No.1, September, 2014	106	107
46	In-Flight market Place: An innovative Marketing Strategy	V.Soma Sekhar DR. G. Rama Krishna Dr.K.Venugopal Rao	International Journal of Academic Research Vol.2, Issue-4(7), October-December, 2015 ISSN:2348-7666	165	170
47	Structural equation modelling of factors that Influence the shoppers purchase decision Through e–commerce	Dr. D.Uday Kumar Dr.K.Venugopal Rao	INDIAN JOURNAL OF MANAGEMENT SCIENCE (IJMS) EISSN 2231-279X – ISSN 2249-0280 Vol.– V, Issue – 2, December 2015	27	34
48	Impact of Demographic factors on perception and satisfaction with SUV’s in Rayalaseema Region of Andhra Pradesh	P.Vijay Kumar Dr.K.Venugopal Rao	IJRD, Vol. 3, No. 6, March-April 2016, ISSN: 2321-3434	18	21
49	Study on Customer Satisfaction with Organized and Unorganized retail in the city of Dharwad	M.Dhanamjaya Dr.K.Venugopal Rao	IJRD, Vol.5, No.2 Oct, 2016 ISSN:2319-1899	42	45
50	Small Town Shopper’s Perception and attitude towards store brands: A study in Karnataka	M.Dhanamjaya Dr.K.Venugopal Rao	IJRD, Vol.5, No.4 Dec, 2016 ISSN:2319-1899	7	9
51	Higher Education in India: Growth and Challenges	Wahidul Hasan Dr.K.Venugopal Rao	IJRD, Vol.4, No.6 March-April, 2017  ISSN:2319-1899	7	12
52	Human Resource Practices in Air India and Indigo Airlines: A comparative Study	G.Sujatha Dr.K.Venugopal Rao	IJRD, Vol.5, No.10 June, 2017 ISSN:2319-1899	7	12
53	A Study on Consumer Perception towards online tourism services.	Dr. K.Venugopal Rao A.Md. Farmanulla	A Journal of Research, extension and Development. Vol.6, No.2 ISSN: 2319-1899	7	10
54	Impact Of Stress On Employee’s Productivity In It Sector With Special Reference To Bangalore City	Kiran Kumar Yadav Nukanaboina Dr. K. Venugopal Rao	International Journal for Research and Development, Vol. 5, No. 3, September-October 2017, ISSN: 2321-3434	7	11
55	A Conceptual Study On Technology Driven Retail Jewellery Industry In India	Pradnyanand Mishra Prof. K. Venugopal Rao	Journal of Research, Extension and Development, Vol. 6, No. 3, November 2017, ISSN: 2319-1899	7	11
56	Impact of Environmental Stressors on Work Life Balance of Women Employees with reference to Information Technology in Bangalore & Hydrabad.	C. Vindyavasini Dr. K.Venugopal Rao	International Journal of Applied Services Marketing Perspectives. Vol.6, No. 4 Oct-Dec 2017 ISSN: 2279 – 0977	236	246
57	Buyers perception towards gold jewellery on select Retailers in Anantapur district	Pradnyanand Mishra Prof. K. Venugopal Rao	International Journal for Research and Development, Vol. 5, No. 6, March-April 2018, ISSN: 2321-3434	19	22
58	A Market study on pivotal motives of ready to Eat products with reference to Kadapa District	Y. Hanuman Prasad Prof. K. Venugopal Rao	EPRA International Journal of Research and Development. Vol:4, Issue: 1, January 2019 ISSN: 2455-7838	91	99
59	A Study on the factors influencing small town consumers towards online shopping with special references to Anantapur District	T. Mahesh Babu Prof. K. Venugopal Rao	EPRA International Journal of Research and Development. Vol:4, Issue: 1, January 2019 ISSN: 2455-7838	83	90
60	A Study on Influencing Factors of Ready to Eat Food Products	Y. Hanuman Prasad Dr. K. Venugopal Rao	Journal of Emerging Technologies and Innovative Research. Published in Volume 6 Issue 3, March – 2019 ISSN: 2349 – 5162	260	265
61	A Study on Growth and Development of Online Shopping in India	T. Mahesh Babu Prof. K. Venugopal Rao	Journal of Emerging Technologies and Innovative Research. Published in Volume 6 Issue 3, March – 2019 ISSN: 2349 – 5162	429	434
62	Impact of Self Help Group- Bank Linkage Programme and its Role in the Upliftment of the Poor	K. Fayaz Prof. K. Venugopal Rao	Journal of the National Productivity Council Vol. 60, October –December 2019, No-3, Indian Citation Index (Rating 3.49) ISSN: 0032-9924, e-ISSN: 0976-3902	316	325
63	“Role of Travel Agency in Development of Tourism in India”	S. B. Anil Kumar Prof. K. Venugopal Rao	Studies in Indian Place Names, (New UGC Care listed Journal 2020) Volume: 40, Issue: 18, February 2020, ISSN: 2394-3114, 6.1 Impact factor	153	162
64	RELIGIOUS TOURISTS BEHAVIOUR TOWARDS SERVICE QUALITY OF TRAVEL AGENCIES	S. B. Anil Kumar Prof. K. Venugopal Rao	Purakala ( New UGC Care Journal ) ISSN: 0971 – 2143 Vol: 31 Issue: 10 April – 2020 Impact Factor: 5.60	222	232
65	CONSUMER BEHAVIOUR TOWARDS GEARLESS TWO WHEELER BRANDS WITH SPECIAL REFERENCE TO ANANTAPURAM TOWN	P.V.VENKAT SREEKANTH Prof. K. Venugopal Rao	Dogo Rangsang Research Journal UGC Care Group I Journal ISSN : 2347-7180 Vol-10 Issue-07 No. 38 July 2020	135	145
66	WOMEN CONSUMER BUYING BEHAVIOUR TOWARDS TWO WHEELER BRANDS WITH A SPECIAL REFERENCE TO RAYALASEEMA REGION OF ANDHRAPRADESH	P.V.VENKAT SREEKANTH Prof. K. Venugopal Rao	Studies in Indian Place Names ISSN:2394 – 3114 (UGC Care Journal) Vol.40 Issue.79 March,2020	268	273
67	“IMPACT OF PSYCHOLOGICAL FACTORS ON CONSUMER BEHAVIOR TOWARDS HEALTH DRINK-A EMPIRICAL STUDY”	P. Ziaulla Khan Prof. K. Venugopal Rao	Asia Pacific Journal of Research, ISSN: 2320-5504, Volume I, Issue C, July 2019	48	53
68	“AN ANALYSIS OF CONSUMERS’ ATTITUDE TOWARDS HEALTH DRINKS IN RAYALASEEMA REGION”	P. Ziaulla Khan Prof. K. Venugopal Rao	Parishodh Journal, ISSN: 2347-6648, Volume IX, Issue II, February 2020.	3120	3132

• Text Books: Authored four text books, which are part of prescribed curriculum in several B-schools across India
• Marketing of Handicrafts
• Human Resource Management
• Performance of Public sector Banks after reforms
• Product and Brand Management –Text and Cases,

Published by Himalaya Publishing House, Mumbai

• RevisedProduct and Brand Management –Text and Cases,

Published by Himalaya Publishing House, Mumbai

• Edited Books: Global Business – Issues, Challenges and Opportunities, Vrinda Publishing House, 2017.