Director, News and Public Affairs
Monmouth University
West Long Branch, N.J.
2016 — present
Member of senior leadership team for University Marketing and Communications.
Oversee all earned media for dynamic young communications department for mid-sized university.
Develop and implement editorial calendar and enterprise reporting strategies for seven individual colleges, ensuring that stories enhance the global brand of the university.
Lead news writer, conceiving, writing and editing stories for all channels, including marrying news content with social platforms.
Develop new online pressroom to provide media outlets with a more user-friendly and robust outlet for news dissemination and for source development.
Work with reporters and editors from national and regional publications to pitch stories, expert sources and/or commentators and respond to inquiries from news outlets seeking sources.
Provide media training to faculty, staff and administration and provide media relations counsel for sources, when appropriate.
Director of Communications
Wilson College
Chambersburg, Pa.
2014-2015
Leader of marketing and communications staff for growing liberal arts college.
Supervised day-to-day operations, including editorial and marketing content creation across various platforms, including website, social media, print publications, advertising and quarterly magazine.
Lead marketing writer, developing materials to support admissions, advancement, community relations and media relations. Contributing editor of Wilson Magazine.
Responsible for content of website and development and implementation of strategies for site use, primarily by key targeted demographic segments, primarily in support of admissions.
Primary liaison with enrollment team, developing data-supported communications to enhance recruitment initiatives.
Departmental lead developing collaborative efforts across college offices to develop effective marketing and communications strategies and materials within a global brand strategy.
Associate Vice President for Public Affairs,
Director of Media Relations
Earlham College, Richmond, Ind.
2007-2013
Chief Communications Officer for national liberal arts college. De facto spokesperson for all media interaction.
Responsible for interaction with the national media — including content and story placement — to maximize national visibility. Devised and executed strategies and identified opportunities for national and regional media attention.
Responsible for editorial content of website and development and implementation of strategies for site use, primarily by key targeted demographic segments.
Initiated, developed and implemented strategies for the use of alternative communications streams — such as video, podcasts, social networking, blogging — to maximize impact of media initiatives. Provided leadership in enhancing Earlham’s web presence and facilitated the preparation of text and multimedia elements showcasing various academic departments and media experts.
Contributing writer and editor for Earlhamite, the college’s alumni magazine.
Managed overall public relations effort to support recruitment, marketing and fundraising initiatives and to increase general awareness and understanding .
Led a comprehensive national visibility initiative and successfully developed and placed stories in a wide variety of publications, significantly raising the national profile of the institution in the popular press.
At behest of President, convened Admissions, Marketing and Communications working group to both inform and engage senior leadership in key activities of marketing and communications. Researched, developed, wrote and oversaw solicitation of proposals for college-wide branding and institutional identity project.
Campus committee leadership included: Emergency Readiness and Response Planning Committee, Electronic Records Management Committee, Administrative Review Committee, Inauguration Planning Committee, College Conference [senior administrative leaders group].
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