SOFTSWISS, a global iGaming software provider with 15 years of experience, releases its first mobile app powered by the SOFTSWISS Sportsbook. The application expands Primobet’s offerings, a licensed operator in Serbia, and is available on Google Play and App Store in the country.

The surge of mobile devices claiming 90% of the Gross Gaming Revenue (GGR) in Q1 2024, up from 86% the previous year, underscores the imperative for mobile applications. The newly launched mobile app is strategically positioned to meet this demand, offering an enhanced and accessible gambling experience for players.

For iGaming operators, the mobile app offers several key business advantages: 

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• Enhanced player trust: In line with stringent industry standards, apps undergo rigorous verification by app stores before publication. 
• Diversified risk management: Offering multiple platforms, operators ensure stability in unforeseen circumstances. Splitting the audience across various platforms mitigates risks and ensures consistent engagement, regardless of external factors.
• Improved user comfort: Advanced mechanics and features surpass browser limitations, enhancing the user experience.
• Extended promotional abilities: Push notifications and promotions through digital channels enable direct communication with players.

Alexander Kamenetskiy, Head of SOFTSWISS Sportsbook, congratulated the product team on this achievement, stating: “A year after demonstrating the app, we launched our first project and, what is more important, secured releases on two of the most popular mobile application stores. I am incredibly proud of my team’s dedication and hard work in reaching this milestone. As a tech-innovative company, we look forward to introducing more features and tools to benefit our partners.”

The mobile application is in the final launch stage with another project in Nigeria, which has been published on App Store and has completed the verification process on Google Play.

With the launch of the mobile app, the SOFTSWISS Sportsbook continues to solidify its position in the iGaming industry, providing partners with cutting-edge solutions to enhance their business operations. Additionally, SOFTSWISS has recently released the Sportsbook Budget Calculator, a tool designed to assist operators in managing their budgets effectively.

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Paddy Power has launched a new online game – Paddy’s Mansion Heist – becoming the first company to create an exclusive branded gameshow. The game is available to all UK & Irish players.

The first-of-its-kind online Live Casino Game Show has been made possible through collaboration with Playtech Live Casino. The gambling software development company worked closely with Paddy Power to create a custom designed, immersive and large-scale studio showcasing what a year of innovation and creativity can produce.

Set within Paddy’s Mansion, the game offers players the opportunity to pull off the ultimate heist. Paddy’s Mansion Heist incorporates high tech engine technology, enhancing player experience, which was the main priority during game development.

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With market leading four live action bonus rounds and entertaining presenters, users have the chance to bet on Paddy’s 54 segment wheel and explore the Mansion through a series of interactive rounds, stealing “lucrative loot” from each room.

The game culminates at Paddy’s legendary Vault, where players will be teased with scenes of Paddy’s shimmering gold. Participants can win up to a maximum of 4000x their bet – however, it’s not going to be easy.

Roisin Hogan, Commercial Director at Flutter, said: “PP Games’ longstanding partnership with Playtech has led us to developing one of our most exciting games ever – Paddy’s Mansion Heist. This game represents Playtech’s and PP Games’ commitment to innovation and delivering an unparallelled customer experience. We are thrilled to bring this exciting game to market.”

Kevin Kilminster, Chief Product Officer at Playtech, said: “We are proud to collaborate with an iconic brand like Paddy Power, one of Playtech’s longest standing partners to launch Paddy’s Mansion Heist. Bespoke games have become essential to cater to the evolving market demand for personalised, entertainment-led experiences. Mansion Heist delivers on the theatre and engagement that Paddy Power players have come to expect.”