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EGT Digital to Take Part in ICE London 2024
EGT Digital is going to take part in this year’s edition of ICE London. For its second participation in the show, the company has prepared a special selection of its innovative iGaming solutions, which will showcase together with EGT on one of the largest stands at the show.
EGT Digital’s rich gaming world will be presented by the jackpot bestsellers Bell Link, Clover Chance, High Cash and Single Progressive Jackpot, including over 100 attractive and very successful slot games on different themes. Along with the popular titles the guests will be able to see and test the latest addition to Clover Chance Sugar Duke. Тhe provider’s newest cascade proposal will immerse players eager for adventures and winning into the Fun-fair, where Mr. Sugar Duke and his sweet companions will be waiting to take them on a dizzying tour, full of countless bonus features.
The fans of the instant wins will be able to enjoy EGT Digital’s instant games, which stand out with original in-house design, classic rules and smooth gameplay.
EGT Digital’s in-house developed all-in-one betting platform X-Nave will be on display as well to demonstrate its 4 modules: Sportsbook product, Casino aggregator, CRM Engine and Payment Gateway, which can be both part of the complete solution or operate independently, as they allow integration with solutions of third-party providers.
The Sport product will reveal a lot of new functionalities. On display will be the in-house developed Feed aggregator, which consolidates feed data from all partner providers and extends the sports betting offering towards the clients.
Among the other novelties will be EGT Digital’s Bet Builder for pre-match, allowing players to combine up to 10 markets from one event into one bet, the Predefined Boost on Мultiple bets, providing operators with the chance to create predefined multiple bets and offer them to customers after boosting them with specific percentages, and Share a bet, enabling players to share their bets in social media betting groups.
The company will also present its retail product, which is now provided with a new interface layout for both participants and employees in betting shops. It will demonstrate its upgraded options for reporting as well.
The CRM Engine, allowing full flexibility in terms of segmentation and setting parameters, will show many new options for bonus campaigns like individual boost tokens for sports betting, prize drop campaigns and a tombola module.
The platform tournament module will offer new options for play with sports bets, as well as a completely new type of tournament based on a competitive principle. The visitors will be able to see the updated loyalty programme and player journey tools as well.
The X-Nave’s live Payment Gateway, enabling end-to-end payment management through the user interface, will demonstrate its enormous potential. It can be used to manage all payment methods on the payment pages and payment method limits. The Payment Gateway also allows routing of payments to the most appropriate processor, automatic withdrawal processing settings, 3DS settings and management of alarms. It offers multiple integrations of various payment methods, reports and dashboards for analysis and is PCI-DSS Level 1 Compliant.
Tsvetomira Drumeva, Head of Sales at EGT Digital, said: “After its impressive debut at the previous edition of ICE London, EGT Digital is ready again to captivate operators, players and industry experts with its high-potential innovations and register another fruitful participation in the world’s biggest exhibition in the sector.”
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Aposta Ganha partners with Netflix to become first gaming company to team up with the streaming giant in Brazil
Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has scored a groundbreaking agreement to become the first betting brand to exclusively run advertising campaigns in Brazil for Netflix customers.
Rafa Márquez, former player and idol of Barcelona and the Mexican national football team, stars in the 30-second commercial. The concept was developed by the company’s marketing team alongside a Spanish production company. Football’s unmatched excitement and adrenaline are captured perfectly using powerful imagery and an impactful script.
The short film is already being aired and can be seen in two spots within the streaming platform’s basic package, currently the largest in the world. Netflix also leads the market share index for streaming platforms in Brazil, according to JustWatch 2023 Q4 data, which reported the company securing 27% of the market that equates to 66 million users.
Aposta Ganha’s debut advert can be viewed on youtube.
Hugo Baungartner, Aposta Ganha CCO, said: “Working with Rafa Márquez on this beautiful video piece was a joy and the results speak for themselves. Our marketing team has brilliantly captured the essence of the world’s most popular sport that is a major part of Aposta Ganha’s story. Partnering with Netflix is not only a first for the betting industry, but a golden opportunity to showcase our brand in front of millions of viewers.”
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Soft2Bet to host MEGA workshops during IGB Live!
The post Soft2Bet to host MEGA workshops during IGB Live! appeared first on European Gaming Industry News.
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DEBET become principal partner of Wolves in record deal
Wolves have agreed a multi-year sponsorship agreement with DEBET, which will see the brand become the club’s new principal and front of shirt partner for the next two seasons.
The partnership is the biggest in the club’s history and will see the DEBET logo feature on the front of Wolves’ playing and training kits for the 2024/25 and 2025/26 seasons.
Established in 2019, DEBET have become one of Southeast Asia’s fastest growing gaming platforms and offer an exciting range of sports betting and casino gaming products.
Speaking at Molineux earlier this week, Alan Alger, spokesperson for DEBET, said: “This is a historic deal for DEBET and everyone is already excited for next season to begin and to see the branding on the shirts and throughout the stadium.
“Wolves is a prestigious club and everyone at DEBET is proud to be part of the biggest principal partner deal the club has ever signed.”
On the partnership, Russell Jones, Wolves’ general manager for marketing and commercial growth, said: “We are delighted to announce this record partnership between Wolves and DEBET.
“Since our discussions began, we’ve been impressed with their professional approach, and their appointment of knowledgeable individuals, who will be dedicated to making sure this partnership is a success.
“We look forward to working with DEBET over the next two seasons to grow the presence of both brands internationally.”
The deal will run for two seasons, before Premier League clubs voluntarily withdraw gambling sponsorship from the front of matchday shirts at the end of the 2025/26 season.
The post DEBET become principal partner of Wolves in record deal appeared first on European Gaming Industry News.
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