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Octoplay goes live with Paddy Power and Betfair
Popular game development company integrates its slots with the leading operators
Paddy Power and Betfair have strengthened its online casino offering by joining forces with in-demand game development company, Octoplay via direct integration.
The partnership brings Octoplay’s content to the operator’s online casino players for the first time in the UK, with the provider’s slot machines providing fun gameplay with each spin.
This includes Zeus Smash, released under Octoplay’s sub-studio “Smash Games” and Lollicat, with the deal also covering the next run of games to leave the development company’s production line.
The direct integration has been facilitated by Octoplay’s proprietary game server, which is used to produce its online slot machine games which will now go live at the operator’s flagship casino brands.
The Paddy Power and Betfair brands are part of Flutter Entertainment and makes yet another tier one integration for Octoplay which has quickly made its mark on the industry.
Octoplay continues to soar as one of the industry’s fastest-growing companies, thanks to its stellar reputation for groundbreaking innovation. With the introduction of revolutionary products like Jackpot Hunt and a lineup of smash-hit games, Octoplay is redefining the gaming experience and showcasing an unwavering commitment to pushing creative boundaries.
Carl Ejlertsson, Chief Executive Officer at Octoplay, said: “Paddy Power and Betfair are exactly the calibre of operators that we want to provide our games to, and these partnerships are a testament to the incredible work that the team puts into each game that leaves our production line.
“We never compromise on quality and always ensure that players are excited and entertained from their first spin to the last. This deal takes us one step closer to our ultimate goal to be a leading supplier to all operators in core regulated markets across the world.”
Andrew Kerr, Head of Paddy Power Games, added: “Octoplay is producing highly entertaining slot games that resonate with our players and we saw this as a great opportunity to bring its games to our lobbies. They are an impressive game developer led by a talented, experienced management team and with a portfolio of slots that players want to play. This is a powerful combination and one that will see Octoplay go from strength to strength, while greatly benefiting the product offering of our Paddy Power and Betfair brands.”
CopyBet extends deal with its first-ever brand ambassador, Shay Given, to continue the partnership throughout the 2024/25 football season.
The Republic of Ireland and Premier League legend, who joined CopyBet in August 2023, will provide his knowledge and insight on the beautiful game to CopyBet customers, and help drive awareness of the brand.
Shay Given, CopyBet brand ambassador said: “I’m delighted to extend my ambassadorial role with CopyBet and I look forward to kicking off with the upcoming European Championships in Germany. It’s been a stellar season of football, and next season looks set to be just as exciting with changes on the pitch and in the dugouts.”
Anton Ivanov, Business Development Director, CopyBet UK, said: “We’ve enjoyed having a Premier League legend as our brand ambassador, using his knowledge to connect with football fans. The football calendar doesn’t stop, and Shay will be providing customers with his predictions for the European Championships and then throughout the 2024/25 season.”
CopyBet is a sportsbook that offers competitive odds and attractive deals for both pre-match and in play betting events daily, including Euro 2024, the Premier League, EFL Championship, and the Champions League. In addition, customers can use the platform to copy the bets of top tipsters to make informed decisions on where to place their bets.
The partnership was brokered by sports marketing agency WH Sports and London based Talent Management Agency, Bear Faced Talent.
In addition, CopyBet has extended its partnership with Queens Park Rangers Football Club as the Official Front of Shirt Partner for the EFL Championship club throughout the 2024/25 and 2025/26 seasons.
The post CopyBet extends deal with Shay Given appeared first on European Gaming Industry News.
National Bingo Day returns for its fourth year running
National Bingo Day celebrations are set to return on Thursday 27th June 2024, with the Bingo industry joining forces to celebrate the love of the game and everything that makes it special.
Following the success over the last three years, operators from both retail and online will be coming together again to celebrate National Bingo Day, with a series of exclusive games, events, activities and promotions taking place in clubs and online throughout National Bingo Week (Monday 24th – Sunday 30th June) and National Bingo Day (Thursday 27th June). Bingo players can enjoy £10 off their next bingo game for bringing a friend or bingo newbie to any bingo club across the country over the duration of the week.
To further mark the occasion, a mystery celebrity bingo caller will be surprising players at one lucky club by hosting a special game of bingo ahead of National Bingo Day. This comes as new research commissioned by The Bingo Association revealed the nation’s favourite voices traits and accents as bingo goers know more than any the importance of a clear and distinct voice for calling the numbers. Irish accents came out on top as Britain’s favorite (15%), and warmth (38%) and smoothness (27%) were voted the most attractive voice traits.
On Friday 28th June 2024, bingo clubs up and down the country will also be hosting a charity bingo game held in support of The Bingo Association’s charity, Variety – The Children’s Charity. The game, played in each bingo club, is expected to raise over £20,000 for the charity, which will contribute to the total £1.8m charitable donations made by the industry since 2015.
Miles Baron, Chief Executive at The Bingo Association says: “We are thrilled to celebrate National Bingo Day and see how the industry and public come together for the love of bingo. This year’s celebrations give us a unique opportunity to celebrate the voices behind the game, as we invite a mystery celebrity bingo caller to host a unique game of bingo. We are looking forward to celebrating and supporting the best bingo callers in the country and continuing to provide players with a fun, sociable and inexpensive day and night out.”
The post THE BIGGEST DAY IN BINGO IS HERE appeared first on European Gaming Industry News.
Introducing NetBet’s Bet AI Assistant – The Industry’s First AI-Powered Betting Assistant
NetBet Sport – a renowned online sports betting operator – is thrilled to announce the launch of their Bet AI Assistant, the first AI-powered betting assistant in the industry. Developed in-house by NetBet’s machine learning and AI teams, Bet AI Assistant represents a groundbreaking innovation designed to enhance user experience and streamline the betting process.
Already known for their simple-to-use product that provides a straightforward and engaging betting experience, NetBet’s pioneering tool marks a significant milestone in the betting industry that promises to transform how users engage with betting platforms.
The Bet AI Assistant is equipped with a range of features tailored to provide users with a seamless and intuitive betting experience. These include:
Comprehensive Information Access: Users can effortlessly check betting rules, search for match/event information, view betting odds, plus much more.
Bet Placement Assistance: The assistant helps users place their bets, integrating data from multiple sources to deliver accurate and up-to-date information.
Data-Driven Insights: By connecting NetBet’s extensive sports data to the OpenAI API using a Retrieval Augmented Generation approach, Bet AI can select the most relevant data for any given query.
To provide players with the best betting experience possible, NetBet’s Bet AI Assistant leverages advanced NLP capabilities to interact with users in natural language. Whether users ask, “Who are Manchester City playing next?” or seek more complex information, the Bet AI Assistant interprets these queries and provides insightful, coherent responses in real time, making it highly intuitive and user-friendly.
The new tool also has revolutionary responsible gaming features. Bet AI Assistant promotes responsible gaming and can identify if a user shows signs of distress. When this happens, the assistant recommends seeking advice or human interaction, providing a link to the contact page.
“We are incredibly excited to introduce our Bet AI Assistant to the World,” said Marcel Prioteasa, CEO at NetBet. “This assistant not only simplifies the betting process but also aligns with our commitment to responsible gaming. We believe Bet AI represents the future of betting, combining advanced AI technology with user-centric design.”
NetBet’s Bet AI Assistant is now live in the UK and Ireland, with additional markets soon to follow.
The post NetBet Launches Industry’s First AI-Powered Bet Assistant appeared first on European Gaming Industry News.
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