Baltics
Nordcurrent turns players into fashion designers with UGC marketplace
Developer and publisher Nordcurrent has released a revolutionary update to its leading mobile fashion game, Pocket Styler, with the launch of a new creator platform, Pocket Styler Studio. The digital platform allows players to work like real-life fashion designers to create clothing, shoes and accessories to their exact specifications. Once finished, digital designers can market their creations under their own ‘designer label’ name and sell them in-game to millions of Pocket Styler’s players in return for in-game currency, which has never been possible in a mobile fashion game before.
The gaming skins market is a multi-billion dollar industry, with almost 50% of players buying skins with in-game currency and around 40% buying skins with real money, according to Newzoo. But, conceptualising, drawing and polishing collections takes time, and even with Nordcurrent artists supplying over 100 items every couple of weeks, Pocket Styler players still had a thirst for more items inspired by current fashion, movies, and celebrity looks, thus limiting the time players were spending in the game and subsequently Nordcurrent’s revenue.
The integration of user-generated content into Pocket Styler has revolutionized the in-game design process. It has provided players with a wider range of options to choose from while also allowing them to earn in-game currency. This feature has also addressed the creative burden faced by game artists and developers who previously struggled to keep up with the demand for fresh content. Designers now upload over 2,000 original items into the game every day, adding nearly 300 times more content than before the launch of Pocket Styler Studio.
Victoria Trofimova, CEO of Nordcurrent, said: “‘With over 100,000 daily active users, Pocket Styler is one of the world’s most popular fashion games, and now one of the most advanced thanks to the introduction of Pocket Styler Studio. It provides a platform for creators to become professional digital fashion designers who can build their brands and promote their designs globally.
“By empowering players and letting them design and sell their clothing, we hope to inspire the next generation of fashion designers while supporting them as active contributors to the game they love, helping us form a community of designers who play a genuine part in making the game even better.“
Pocket Styler Studio has been in beta since February. Currently, over 1,000 designers are creating items for the game, and another 5,000 designers are expected to upload daily in the first year of launch, creating trillions of outfit combinations and millions of new looks submitted weekly. Nordcurrent is also testing the option of designers earning real currency from their designs in the future.
Designs are saved into a designer’s profile until they are ready to be marketed. Once on sale, individual designers can track their brands’ success by ‘Publishing’ items and assessing how many sell. Players can choose a name for their designer label and earn ‘Gems’, the in-game currency, for every item sold to other players. Pocket Styler Studio is available globally; players must have Pocket Styler installed on their phones and have a free Nordcurrent ID to use Pocket Styler Studio, which can be accessed through a browser.
Launched in May 2021, Pocket Styler is based on attending different in-game events, creating looks based on the criteria of the events, submitting those looks, getting scores, and competing with other players to become “trendsetters” and climbing on top of the leaderboard. The game has 21 million downloads, with 100,000 players spending 10,000 hours on the app and giving 10 million votes to outfits daily.
Baltics
DATA.BET Wins in “Best Esports Service Provider” Category at Baltic & Scandinavian Awards 2024
DATA.BET has won in the “Best Esports Service Provider” category at the Baltic & Scandinavian Awards 2024.
The ceremony, organised by Hipther, took place on June 4, 2024, in Tallinn, Estonia, and gathered industry leaders and innovators to celebrate outstanding achievements across the gaming and betting landscape. Winning this award is a significant milestone for DATA.BET in expanding its presence and influence across the European continent.
“We are proud to receive this recognition at the BSG Awards 2024. This is a testament to our team’s hard work and dedication, and a highlight of the exceptional quality of services we provide to our customers. Such breakthrough opens up new horizons, allowing us to forge stronger connections with industry representatives in the Baltic region. We are excited about the future and look forward to introducing even more innovative product updates,” Otto Boning, head of sales at DATA.BET, said.
The BSG Awards, known for highlighting excellence in the gaming industry, provided a perfect platform for industry leaders to celebrate achievements and explore new avenues of growth. Winning this esteemed award validates the company’s efforts and ambition to lead the esports betting market.
The post DATA.BET Wins in “Best Esports Service Provider” Category at Baltic & Scandinavian Awards 2024 appeared first on European Gaming Industry News.
Baltics
Atlaslive is the Rising Star in Sports Betting Technology in the Baltic and the Nordic market
Atlaslive, a dynamic iGaming platform, is recognized as the Rising Star in Baltic Sports Betting Technology in the Baltic and the Nordic markets, as revealed by the BSG Awards 2024.
Maxim Slobodyanyuk, CEO of Atlaslive, expressed pride in the company’s achievement, stating, “At Atlaslive, we believe in true personalization, for both players and operators alike. We provide our partners with high-tech features tailored to the specific requirements of the market, target audience, and player preferences. Our Sportsbook sets itself apart from competitors because it was developed in-house, meaning we’ve built it ourselves. Not many providers have this capability, but we do, showcasing our dedication to innovation.”
Atlaslive’s success is attributed to its in-house proprietary core Platform, which facilitates rapid adaptation and customization to meet the diverse requirements of various markets and operational needs. Key components of the Atlaslive Platform include Sportsbook, Casino, Bonus Engine, Payment Systems, Risk Management and Anti-fraud, Mobile App, Business Analytics, Retail CRM, and CMS.
Lidiia Vakulenko, COO at Atlaslive added: “Our Sportsbook comes in with fully automated operations, multiprovider integration, top betting options and complete customization of configurations. Additionally, our Sportsbook can be seamlessly integrated anywhere while functioning dynamically and updating in real-time. This flexibility and automation give operators easy access to all the essential data they need — from sports and betting options to odds and customer interactions. By making our comprehensive and user-friendly platform, we help operators tailor their services to meet their specific needs and goals.”
The platform is designed to establish a live connection between business ambitions and opportunities, boasting an impressive 99.9 percent uptime. With superior speed, scalability, and reliability compared to legacy platforms, the Atlaslive Platform is globally recognized as a leading Sportsbook Platform.
Bogdana Yavorskaya, CMO at Atlaslive, underscored the significance of the awards, stating, “This recognition underscores our team’s unwavering commitment to excellence. With partnerships extending to over 100 operators globally, Atlaslive places paramount importance on our partners’ success, offering 24/7 support, robust risk mitigation strategies, and a flexible platform equipped with an extensive toolkit to craft bespoke and innovative products. Personalization lies at the heart of our ethos, as we strive to meet the needs of both players and partners alike. At Atlaslive, our ethos revolves around responsiveness, adaptability, and a steadfast dedication to delivering exceptional outcomes within the iGaming industry.”
Atlaslive, the tech behind the game.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company. The company specializes in creating a multifunctional and automated platform aimed at streamlining the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive is the Rising Star in Sports Betting Technology in the Baltic and the Nordic market appeared first on European Gaming Industry News.
It has been announced that iGaming guide and comparison company Slotsjudge will be attending the MARE BALTICUM Gaming & TECH Summit 2024 in Tallinn, Estonia.
The event will take place at the Hilton Tallinn Park Hotel on June 4-5, 2024 and is a major conference on the networking calendar. The summit takes place in the Baltics for professionals from a diverse range of sectors, including iGaming, eSports, Blockchain, Artificial Intelligence, Virtual Reality plus others.
Details of the Event
The MARE BALTICUM Gaming & TECH Summit has been one of the major events in the region since its establishment in 2018. It is hosted by the HIPTHER Agency and acts as an intersection between gaming and technology.
Attendees of the conference can expect a sea of invaluable insights and networking opportunities as multiple sectors come together under the events’ ethos of ‘Via Infinita – the path of endless possibilities’.
Professionals from various corners of the Baltic and Nordic regions and beyond share their knowledge and experience of innovation, marketing strategies and trends.
Key Sessions Featuring Slotsjudge Team Members
Slotsjudge’s very own Editor in Chief Aleksandra Andrishak and Communications Manager Jekaterina Dubnicka will be speaking at key panels during the summit.
Jekaterina Dubnicka will discuss a range of topics in Gaming & TECH Marketing Part 1: PeopleTech Synergies & Legal Considerations in B2C iGaming Marketing at 14:15 until 15:00.
Aleksandra Andrishak will follow with a 40-minute session from 15:00 until 15:40, discussing various subjects in Gaming & TECH Marketing Part 2: Multi-channel Marketing, B2B Adventures and PR Strategies.
Company Statement
Slotsjudge is delighted to not only be in attendance at the MARE BALTICUM Gaming & TECH Summit 2024 in Tallinn but to be taking part in speaking at key panels throughout the event.
Aleksandra Andrishak, Editor in Chief at Slotsjudge commented: “It is an honour and excitement to be speaking at the MARE BALTICUM Gaming & TECH Summit in Estonia, discussing multi-channel marketing and PR strategies. It is a great opportunity to share insights and learn from fellow professionals in the industry.”
Jekaterina Dubnicka, Communications Manager at Slotsjudge added: “I am thrilled to be speaking at the conference, to discuss B2C marketing in iGaming among other topics. It’s an incredible platform to not only share my knowledge and experience but to learn from other experts in the field. I can’t wait to engage with the attendees!”
Conclusion
The MARE BALTICUM Gaming & TECH Summit will take place on June 4-5 2024 in Tallinn, Estonia.
The conference is being held at the Hilton Tallinn Park Hotel and will commence at 8:00 am.
Industry professionals will be enlightened by the sessions taking place, featuring members of the Slotsjudge team, whereby valuable insights are shared and opportunities to network with individuals from various backgrounds and sectors.
The post Slotsjudge to Attend MARE BALTICUM Gaming & TECH Summit 2024 in Tallinn appeared first on European Gaming Industry News.
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