Connect with us
MARE BALTICUM Gaming & TECH Summit 2024

Affiliate Industry

Better Collective acquires leading Brazilian sports media Torcedores.com

Published

on

better-collective-acquires-leading-brazilian-sports-media-torcedores.com

 

With the vision of becoming the leading digital sports media group, Better Collective strengthens its position in the South American region through the acquisition of leading national Brazilian sports media platform Torcedores.com. Adding the first Brazilian sports media brand to the group, Better Collective will leverage its best-in-class digital expertise in one of the world’s fastest growing markets.

Better Collective continues its M&A strategy fuelling the sports media group’s expansion in the Brazilian market. The company acquires Torcedores.com, a leading Brazilian sports media platform with an extensive content generation network, headquartered in Sao Paulo, Brazil. With the region’s vibrant sports culture, particularly around soccer, the sports content is naturally focused more on this sport, but does also cover others such as basketball, volleyball, tennis and esport.

Simon Hovmand-Stilling, CEO of Better Collective South America: “I am truly excited to be welcoming Torcedores.com as our first sports media brand in Brazil. The sports brand complements our strategic position in the region and will expand our reach and sports content production – which in turn will make us even more relevant to our partners. South America, and more specifically Brazil, is an important growth driver for Better Collective and fits perfectly with our vision of becoming the leading digital sports media group.”

During the last 12 months, the media has averaged a monthly audience of more than 12 million sports fans with a high percentage of returning users. Torcedores.com has experienced very strong growth on social media, with a large Facebook following and diverse audiences across YouTube, TikTok, Twitter/X and Instagram – reaching millions of sports enthusiasts with its tailored sports content.

Advertisement
Stake.com

The deal includes other smaller assets in the Torcedores.com portfolio, and Better Collective will be taking over all operations.

Synergy highlights

  • Acquiring a leading national sports media with a strong brand in a strategically important region is an important step for Better Collective and enables the group to increase its presence and leverage its position as a leading media partner to advertisers in Brazil.
  • Torcedores.com provides access to a skilled network of content providers throughout Brazil.
  • Better Collective will utilize its diversified toolbox of revenue streams, as Torcedores.com has only been monetizing through traditional advertising (CPM) up until now.

The acquisition comes as Better Collective significantly ramps up its presence in the Brazilian market, investing strategically to establish a dedicated organization in the country, while moving into a new office in Rio de Janeiro in September. Hence, with the acquisition of Torcedores.com, Better Collective will cement its strong presence with its offices in both Rio de Janeiro and Sao Paolo.

“The Brazilian market represents significant growth opportunities for the Group, as we are looking to apply our M&A and market entry strategy proven to be successful in both Europe and North America to grow our presence in the Brazilian sports media market. To build a leading position, localization and strong media brands are key ingredients – acquiring Torcedores.com fits perfectly into that strategy,” says Simon Hovmand-Stilling.

Transaction details
The parties have agreed that details of the transaction remain undisclosed. Better Collective discloses that the group will finance the transaction with cash. The 2023 financial targets remain unchanged following the acquisition.

Advertisement
Stake.com

Affiliate Industry

MightyTips announces new partnership with SportBet

Published

on

mightytips-announces-new-partnership-with-sportbet
Reading Time: 2 minutes

 

MightyTips has today announced that it has signed a partnership with SportBet, a crypto platform focusing on iGaming, in a deal that will further increase the exposure of the site to a much wider audience.

SportBet is changing the world of iGaming with its decentralised platform built on the EOS blockchain. The company’s innovative approach eliminates the need for identity verification and deposits, making it easier and more accessible for users to engage with the practice of light entertainment.

With SportBet, anonymity is guaranteed as all transactions are recorded on the immutable EOS blockchain, which strengthens transparency and fairness. And with direct payouts to the user’s EOS account, there is no need for any third-party intermediaries, therefore reducing transaction fees and increasing overall cost effectiveness and efficiency.

Advertisement
Stake.com

They hold a license from the Mwali in the Comoros Union, and the sweeping mission statement from the site is to ensure it is a hub of enjoyable and relaxing iGaming entertainment.

Lola Niles, SportBet Affiliate Manager, said: “Sportbet.one partners with MightyTips to offer users high-quality and reliable options for bitcoin betting. This collaboration combines the extensive expertise and knowledge of both platforms, providing players with a unique experience in the world of sports betting.”

Eugene Ravdin, MightyTips Communications and Marketing Manager, said: “We hope MightyTips can help SportBet elevate this exciting concept to the next level. We can’t wait to get started working with an impressive group of tech entrepreneurs.”

According to a 2022 count from Chainalysis, a blockchain analytics company, there were about 70 crypto-friendly casinos and/or bookmakers in operation. That number has skyrocketed over 300 in recent years.

The ever-increasing demand for online anonymity, a seemingly unquenchable need for a shake-up of worldwide financial institutions, and the genuine uptick in iGaming quality means the industry continues to remain an attractive proposition.

Advertisement
Stake.com

The post MightyTips announces new partnership with SportBet appeared first on European Gaming Industry News.

Continue Reading

Affiliate Industry

How Casino.org is helping players go beyond the hype

Published

on

how-casino.org-is-helping-players-go-beyond-the-hype

 

Gaming Americas takes a closer look at how the popular online casino affiliate is educating players and putting the power in their hands to find the best online casinos

Players are always looking for new casinos to play at and bonuses to claim. But in a market where there are literally hundreds of brands to explore, finding reputable sites that offer the experiences they are seeking is easier said than done.

While casinos spend big on branding and marketing, a lot of players turn to affiliate sites to get the lowdown on each brand so that they can decide if it’s the right casino for them or not. These sites also act as an additional layer of trust as players know they have already been vetted by the affiliate.

One of the most established and trusted affiliates is Casino.org which has been helping players to go beyond the hype being generated by casino brands and educate players in terms of what they need to consider before deciding to sign up and play at a site for almost 20 years.

Advertisement
Stake.com

The site has earned a reputation among players for the quality of its casino reviews. Each brand listed on the site is put through an extensive 25-step process to determine the score it receives including security and trust, games, bonuses, banking, mobile, localisation and customer support.

This is to ensure that all aspects of the player journey and experience are taken into account and so that the casino receives a fair score for what it has to offer.

Casino.org’s team of reviewers are always objective when putting a casino through its paces and is not afraid to highlight any areas where it has been marked down. This is because the site believes that transparency and honesty is key to fostering player trust.

Alexander Korsager, General Manager at Casino.org, says: “There remains a lack of trust between players and the online casinos they sign up to and play at, and that’s why we have developed such a comprehensive review process.

“We want players to be able to have all the information they need about a casino so they can decide whether it’s right for them or not. This means being honest about what is good and bad about each brand. Of course, we only list the top brands in each market.”

Advertisement
Stake.com

Beyond its casino reviews, Casino.org has built a comprehensive “learning hub” packed with articles, features, interviews and guides so that players can further educate themselves about playing at online casinos.

Topics covered include how to play casino games, how to gamble responsibly, how live dealer works and a vast FAQ section that answers some of the most common questions players have.

It’s also rolled out a dedicated video series that talks players through how to play the game of roulette including how to get started, six betting strategies and the difference between European and American roulette.

“Our learning hub has proved to be incredibly popular with players,” says Korsager. “It arms them with the knowledge and understanding they need to make the most of the time they have at an online casino, especially when it comes to playing games like blackjack and roulette.

“Player education is an area where we are looking to stand out and our learning hub is a very effective way of going about this.”

Advertisement
Stake.com

All of the content written and published by Casino.org – including its famous casino reviews – is produced by gambling experts. The team is made up of online casino players with deep experience and an unrivalled understanding of what makes for a good online casino.

This is a major factor in the affiliate’s rise to the top of the industry and why it is so deeply trusted by players in more than 100 countries across the world.

“Casino.org is on the side of the player and our team of experts ensure that we produce content that is detailed, accurate and correct, says Korsager. “Players come to us for our honest opinions and insights, and we can only deliver this because of the truly incredible team that we have in place.

“We have been supporting players on their mission to find new online casinos and bonuses for almost 20 years now and plan to be doing it for the next two decades and beyond.”

Advertisement
Stake.com
Continue Reading

Affiliate Industry

SOFTSWISS’ Checklist for Smooth Affiliate Marketing Platform Migration

Published

on

softswiss’-checklist-for-smooth-affiliate-marketing-platform-migration
Reading Time: 2 minutes

 

Enhanced features, stronger security and lower costs are key reasons for migrating from one affiliate marketing platform to another. Affilka by SOFTSWISS, a leading affiliate tracking software provider, shares tips for a smooth migration process.

The checklist prepared by Affilka by SOFTSWISS experts will help make the migration process clearer and safer, streamlining cooperation with a new software provider

 

Advertisement
Stake.com

Pre-Migration

At this stage, goal setting, data selection and communication issues are of the highest priority. Affilka by SOFTSWISS’ team suggests operators start with:

  • Clarifying the desired objectives and outcomes of migration and identifying the key metrics to track before, during, and after the process.
  • Determining specific data to migrate, including player and partner history.
  • Assigning a dedicated person within its team to streamline communication with platform provider specialists during the migration.

 

Migration

The primary aspects to address during the migration process include ensuring that all stakeholders are fully informed and aware of the process, preparing mapping files, and configuring the system. At this point, the required steps are: 

  • Informing all stakeholders about the migration schedule, timeline and any potential downtime.
  • Collecting and formatting all necessary mapping files according to the new platform’s requirements. The data must be clean, accurate, and up-to-date.
  • Configuring the new platform settings, including commission plans and referral links, to ensure that all integrations with other systems function correctly.

 

Post-Migration

Advertisement
Stake.com

At the post-migration stage, effective communication with affiliates, organisation of training, and post-migration monitoring are imperative for facilitating subsequent operational success. After the migration, Affilka by SOFTSWISS’ experts recommend the following:

  • Notifying affiliates about the migration. This allows them to update their referral links promptly, minimising the need for additional player migrations later.
  • Offering training sessions for affiliates and operator personnel on using the new platform and providing comprehensive guides and information resources, which can facilitate further operations.
  • Monitoring the system for any post-migration issues and gathering feedback from affiliates and staff. These actions can help identify the areas for improvement.

Implementing these steps will help ensure a successful migration, minimising disruptions and maximising the benefits of the new system​.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The migration timeframe depends on how quickly the client prepares the mapping files. More data means a longer process, but it typically takes a few weeks for preparation and a few hours for migration to the production environment. Quick and clear communication with the client’s team is essential for a successful migration. When the client responds promptly and clearly, the migration progresses smoothly as planned.” 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

Advertisement
Stake.com

 

The post SOFTSWISS’ Checklist for Smooth Affiliate Marketing Platform Migration appeared first on European Gaming Industry News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania