Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, is excited to announce the launch of its new Instant Messaging service, further enhancing its robust 360° communication platform.

A core value of the Symplify journey is enabling seamless communication through powerful omnichannel capabilities. The already existing and effective mediums such as SMS, App Push, Email, and Print continue to generate long-term success for partners. Instant Messaging is the latest intuitive tool to join the service and it’s accessible from a single login, on a single platform.

The new Instant Messaging channel is designed as an umbrella channel that will, in the near future, encompass multiple messaging services. Telegram is the first release, WhatsApp and Messenger will be integrated shortly. Instant Messaging will be available across all sending modules and accessible from the same familiar editor, ensuring a seamless integration into current communication strategies.

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Symplify’s Head of Sales Christoffer Feldt-Sørensen said: “At the core of Symplify’s CRM ecosystem is a focus on omnichannel communications that create a 360° engagement strategy. Rolling out Instant Messaging will enable clients to introduce another layer of fluid customer communication to support business growth.”

Operator significantly enhances content offering around the world

SIS (Sports Information Services), the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-term partner, bet365, to deliver its comprehensive eSoccer portfolio across all regulated markets and boost the renowned operator’s global offering.

The integration of the complete suite of H2H Global Gaming League™ eSoccer matches will see bet365 benefit from the increase in betting opportunities which are proven to maximise engagement and margin.

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The agreement considerably strengthens SIS’ Competitive Gaming offering across the globe with eBasketball already live. The addition of eSoccer contests means more than 150,000 events will now be available on the world’s leading sports betting operator’s online platform.

Built specifically for sportsbooks, SIS’ H2H Global Gaming League™ is proven to deliver superior margins, adding as much as 10% in value to operators. Professional gamers take part in all eBasketball and eSoccer matches which are produced entirely in-house at SIS’s UK-based secure studios.

Competitive Gaming is the only product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards. The highest possible accreditation created to set unmatched levels of integrity and safety in the industry, it has trained referees overseeing every contest.

Paul Witten, Managing Director EMEA at SIS, said: “We are very pleased to launch our eSoccer product as part of our long-term partnership with bet365.

“It is evident that customers have taken to our fast-paced, highly competitive short-form action and engage with the many available betting opportunities and we expect this to continue with the integration of our complete Competitive Gaming offering across regulated markets.”

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Recently launched games studio Just Slots to benefit from Amplifier AI’s Optimise module to drive future expansion of games portfolio via Tequity integration

Future Anthem, the pioneering AI and data science powerhouse, has partnered with Just Slots to provide Amplifier AI’s Optimise module through Tequity’s industry-leading remote gaming server (RGS).

Optimise, a key module in Anthem’s flagship product Amplifier AI, will enable Just Slots, a growth-focused casino game developer and provider, to make data-driven decisions regarding game development to build out its portfolio and establish itself as a leading brand in online gaming.

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Optimise has been recently enhanced with major updates, and the module is now capable of processing billions of bets and creating AI-driven player clusters to provide a comprehensive understanding of how different players engage with casino games.

As a result, Just Slots will benefit directly from Optimise’s game launch and performance measurement, with data feeding back into the game development process, thus empowering the provider to build games that deliver memorable experiences to the player.

Just Slots has ambitious expansion plans in the coming years and has outlined how important Amplifier AI’s scalable features will be to them, delivering crucial measurability that will allow the provider to focus on enhancing its portfolio of best-in-class products.

Amplifier AI’s Optimise module will be made available to Just Slots via Tequity’s RGS after the leading vendor partnered with Future Anthem in January to offer the personalisation tools to its network of studios.

Future Anthem Chief Commercial Officer, Ian Tibot said: “As part of our collaboration with Tequity, Just Slots is the latest provider to benefit from our leading technology that helps to analyse and personalise every step of the player journey.

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“We are delighted to begin working with such an ambitious developer. We have no doubt that Optimise will provide invaluable insight that allows Just Slots to focus on creating brilliant games.”

Just Slots Chief Commercial Officer, Christine Parkhill said: “Despite data being underutilised in the gaming industry, Just Slots is proud to champion an innovative approach to commercial campaign targeting and product development.

“Future Anthem’s AI technology will allow us to make data-driven decisions to gain an edge in an incredibly competitive market as we look to diversify our product offering and expand our player base.”

Tequity Chief Executive Officer and Chief Technology Officer, Krzysztof Opałka said: “Partnering with Future Anthem has given many of Tequity’s valued customers access to industry-leading AI personalisation solutions through our first-class remote gaming server.

“Just Slots is the latest provider to entrust Future Anthem with delivering unrivalled machine-learning capabilities as they look to optimise and streamline the game development process.”

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