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2mee completes major funding round
Direct Human Messaging platform allows operators to send high-impact hologram messages directly to consumers, generating CTR rates in excess of 50%
2mee, the Direct Human Messaging platform that helps online gambling operators take player communication and engagement to the next level, has raised £500,000 in its latest funding round as it continues to scale at pace.
The capital injection will allow 2mee to shift up a gear with its sales and marketing activity and grow its commercial team as it looks to partner with more online sportsbook and casino brands seeking to connect with players on a deeper, more personal level.
2mee’s patented technology allows gambling operators to send Human Hologram Messages directly to customers in a way that demands their absolute attention. It has been deployed by big-name brands such as BetFred and Sportsbet.io to leverage the power of emotional intelligence to boost acquisition, retention and deliver KYC and compliance messaging with empathy.
The results speak for themselves – in tests, 2mee’s Instant Human Hologram Messaging delivered 650-2,000% greater engagement with real-world clients enjoying an unprecedented average CTR of 51%.
2mee, whose technology is patented in Europe, China, Hong Kong and the US, allows its customers to send messages across all of the channels where their audiences are active including web – via push and pull messaging – and native mobile applications.
2mee has been designed to do everything a volumetric studio can do but from a mobile phone. The user simply records the person delivering the message from any setting then 2mee recognises the face and cuts out the surrounding clutter, focusing the viewer on the person and the message.
James Riley, CEO of 2mee, said: “We are thrilled to have closed our latest funding round led by experienced tech investors. This will allow us to deploy our ambitious expansion plans and help more sportsbook and casino operators harness the power of face-to-face communication.
“2mee provides unrivalled engagement and CTR rates, allowing operators to take player acquisition and retention to the next level in what has become a fiercely competitive, and expensive, market.
“We have made great early progress but the additional capital we have brought into the business via this funding round will allow us to drive greater awareness of the 2mee product and to work with more operators and brands than ever before.”
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Golden Matrix Group Inc. (NASDAQ: GMGI) (“Golden Matrix” or the “Company”), a leading developer, licensor, and global operator of online gaming and eCommerce platforms, has filed its pro forma financial statements with the U.S. Securities and Exchange Commission (SEC).
This filing follows the recently announced acquisition of Meridianbet Group (“Meridianbet”).
Pro Forma Combined Results for Fiscal Year 2023
• Total revenue: $137.17 million
• Gross margin: 56.95%
Pro Forma Combined Quarterly Results for Q1 2024
• Total revenue: $36.69 million
• Gross margin: 57.41%
• Net income: $2.06 million
Meridianbet 2023 Results
• Sales growth: 24.1%, reaching $92.99 million
• Gross margin: 73.39%
• Cash flow from operating activities to net income ratio: 170%
Meridianbet Q1 2024 Results
• Sales growth: 8.33%, reaching $24.85 million
• Gross margin: 71.19%
• Net income: $3.95 million
The combined entity demonstrated impressive financial performance in fiscal year 2023, with total pro forma sales of $137 million and a gross margin of 57%. These results underscore the successful integration of Meridianbet as a subsidiary and highlight the strategic synergies realized from the acquisition.
For additional information on the pro forma financial performance and Meridianbet Group’s financial results, please refer to the Company’s Form 8-K/A report, available at SEC Filings or SEC.gov.
SOFTSWISS, a leading iGaming software provider, joined the celebration of World Environment Day on 5 June 2024, reinforcing its commitment to environmental sustainability through a series of green initiatives.
In a united effort, numerous employees from SOFTSWISS’ key offices in Poland and Georgia participated in local greening projects to enhance their cities’ natural beauty and ecological health. Enthusiastic team members planted various plants, contributing to the urban green spaces cherished by the community.
In Tbilisi, SOFTSWISS volunteers met at Seaside Park to plant three-metre-high thujas, adding to the park’s verdant landscape. In Warsaw’s Morskie Oko Park employees planted ferns and root geraniums. In total, they managed to plant more than 800 plants across both cities.
These activities were conducted in collaboration with, and under the guidance of, local authorities, ensuring they fit smoothly into broader municipal greening efforts. This partnership highlights SOFTSWISS dedication to corporate responsibility, fostering strong community relationships and environmental stewardship.
Andrey Starovoitov, Co-CEO at SOFTSWISS, comments: “By participating in World Environment Day, we aim to draw attention to the critical importance of our planet’s health and inspire collective action among our employees and the wider community. Such initiatives are essential in promoting sustainability and fostering a culture of environmental consciousness within the iGaming community.”
SOFTSWISS has recently launched a campaign to support Brazilian flood victims. The company allocated funds for immediate aid and supported the long-term project of installing water purification equipment at schools in hardest-hit regions of Brazil.
The company has five offices in Malta, Georgia, and Poland. In recent years, its ESG (Environmental, Social, and Governance) activities have expanded to include global initiatives focusing on ecology and health. Additionally, the company actively participates in charitable, social, and cultural projects, all of which engage its employees.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post SOFTSWISS Supports Green Initiatives on World Environment Day 2024 appeared first on European Gaming Industry News.
Zimpler, a leading provider of instant payment solutions, has been named the Best Payment Service Provider in the Nordics at the prestigious MARE BALTICUM Gaming & TECH Summit 2024.
Held in Tallinn, Estonia, the MARE BALTICUM Summit is a key event that brings together the brightest minds and leading companies in the gaming and tech industries across the Baltic and Nordic regions.
“This award is a testament to our commitment to radically uncomplicate the financial landscape,” said Johan Strand, CEO of Zimpler. “Our mission has always been to make safe, instant transactions available to everyone, everywhere, and being recognized as the Best Payment Service Provider in the Nordics is a significant milestone in our journey.”
The MARE BALTICUM Gaming & TECH Summit 2024, held on June 4-5, gathers industry leaders from sectors including iGaming, eSports, Blockchain, Artificial Intelligence, and Fintech.
Founded in 2012, Zimpler has grown from a small startup into a market-leading provider of instant bank payment solutions, connecting businesses with over 4500 banks across 25 markets. Our platform processes over €2.6 billion annually, offering lightning-fast, secure, and compliant financial solutions that drive growth and innovation.
The post Zimpler wins Best Payment Provider in Nordics appeared first on European Gaming Industry News.
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