The comedian Steve Martin once said “Mambo Dogface to the Banana Patch”; explaining that if you intentionally and consistently jumbled your words when speaking around a toddler, that the toddler’s first day in Kindergarten would be extremely entertaining, and I really couldn’t agree more. The point is that when it comes to personal-level communications, the focus should be on the comprehension of the parties involved, not the extremes to which the lexicon is taken.
However, as a species, we have a long-standing tradition of attempting to “enhance” our communications with clichéd words and phrases such as “net net”, “circling the wagons”, and the classic “at the end of the day”. Recently, social media has motivated the bastardization of traditional job titles with many professionals calling themselves “ninjas”, “evangelists”, and “chief happy officers”.
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The Sales Wars 