Former NBA star Chris Webber on Tuesday launched a $100 million private equity cannabis fund with New York-based JW Asset Management, aimed at investing in companies run by people from underrepresented communities.

Legal cannabis producers in the United States have faced scrutiny for being predominantly run by white men, an issue that is present across industries but is more evident in the cannabis business.

A 2019 report by industry publication Marijuana Business Daily showed over 80% of cannabis businesses are owned by white people.

“It’s crucial that we diversify leadership within the cannabis industry and level the playing field for people from our communities,” said Webber.

JW Asset Management, a hedge fund with over $2 billion assets under management, has been one of the few actively investing in cannabis companies around the United States, while other institutional investors have stayed on the sidelines because of federal prohibition. [Read more at Reuters]