Disney, Google Collaboration Makes ‘Star Wars’-Related Changes to Apps
The “Star Wars” marketing train shows no signs of slowing down.
Disney and Google have teamed up for a creative and technological collaboration called “Awaken the Force Within.” The site allows users choose to join the light or dark side, with their decisions will alter many of Google’s apps.
Some of these changes include a blue or red lightsaber replacing the loading bar in Gmail; a TIE fighter or X-Wing replacing your car in Google Maps,;movie milestones added to your calendar in Google Calendar; “Star Wars” fun facts appearing in your Google Now feed, and a collection of light and dark side icons scattered throughout the apps.
The plan is to continue rolling out the “Star Wars”-related changes leading up to the movie next month. Waze will allow you to drive with C-3PO as your guide, a galactic language will be available in Google Translate and an interactive watch face will be added for Android Wear users.