The Last Days Of Scoop

by MR Magazine Staff

Scoop NYC, the boutique chain that billed itself as “the ultimate closet,” announced last week that it was closing its 15 remaining shops. The store, whose original site on the corner of Broadway and Spring Street opened in 1996, was known as a pioneer for its merchandising, in which clothes were sorted by color and style rather than by brand. Stefani Greenfield, who opened the store with her business partner Uzi Ben-Abraham, was an early champion of lines like Rag & Bone, Alice and Olivia, Tory Burch and Stella McCartney. In 2004, The New York Observer called a “flirty top and stiletto heels” the “Scoop Girl silhouette.” It was a look unavoidable on the streets, on “Sex and the City” and in Lucky, the Condé Nast shopping magazine introduced in 2000. Scoop was also at the forefront of a shift in shopping patterns in the city. Along with stores like Henri Bendel, Intermix, Big Drop and, on the West Coast, Kitson (which also closed this year), it moved away from head-to-toe designer looks toward more individual choices. Read more at The New York Times.