BRYAN RIVERA

Writer | Copywriter | Author

About Me

I came across a book by Oliver Sacks that changed my trajectory. The famous storyteller of neurology inspired my lifelong interest in behavior and cognition. These subjects captivated me, leading me to pursue a degree in cognitive science, where I gained expertise in topics like attention, emotion, motivation, decision-making, and language.

Then I found copywriting.

Copywriting is where theory meets practice. My journey through digital marketing has been diverse: I began by writing blogs and articles; soon, I was writing social media content for clients; and today, I’ve written a variety of short and long-form advertisements for businesses and agencies.

From copywriting to digital marketing, I’ve navigated various industries. I’ve contributed to nonprofit causes, event marketing, and journalism. I approach each project with a blend of creativity and analytical insight, rooted in cognitive science.

Follow me on LinkedIn to connect.

Resume

“Advertising is not about being clever; it’s about finding a truth that connects the product to the user.”

—Wayne Best, creative director, Kirshenbaum Bond

Overview

The following is a curated selection of my work.
To see more samples click on the navigational links above.

Landing Pages

A brand’s web site is its bread and butter—the digital equivalent of a brick and mortar. When virtual visitors walk through your door, you want to be sure a skilled copywriter has done the work that will capture attention and drive action. That is what I do. I create impactful landing pages, maintain your brand’s voice, and ensure a cohesive user experience.

SEO (Search Engine Optimization)
Persuasive Writing
Brand Voice Consistency
Storytelling

By understanding the target audience and leveraging data-driven insights, I’ve developed compelling messaging that resonates with viewers. My ads are designed to capture attention, convey value propositions effectively, and drive desired actions. Through strategic placement and optimization, I ensure maximum impact and ROI for advertising campaigns.

Targeted Ad Copy
Emotional Appeal
Benefit Focused Messaging
Data Driven Insights
Call-to-action Implementation

Publications

My articles cover a wide range of topics, from fashion to psychology. With expert insights and engaging storytelling, I offer valuable perspectives tailored to different audiences. Whether it’s style advice or translating complex concepts, I aim to captivate and inform with every piece.

Menswear Style Magazine
Adventist Today Magazine
The Haystack
71.5 Magazine

Social Media

Crafting engaging social media posts is where I shine. I tailor content to resonate with specific audiences, ensuring it aligns with brand identity and values. By leveraging storytelling techniques, I create posts that spark conversations and foster community engagement.

Engaging Content Creation
Case studies that celebrate architecture
Exclusive access to design insights
Visual Content Integration
Strategic Hashtag Usage

Email Marketing

Email provides a highly personal form of communication. I have crafted personalized campaigns, from promotional emails to online newsletters, which engage the reader. I have effectively communicated value propositions through strategic timing and testing, which optimize results for clients.

Ignited Conference
Andrews University
MedRecruiting
Kettering Health

“The truth isn’t the truth until people believe you; and they can’t believe you if they don’t know what you’re saying; and they can’t know what you’re saying if they don’t listen to you; and they won’t listen to you if you’re not interesting.”

— William Bernbach

Bryan Rivera