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Wolves and 6686 Sport link up

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The sponsorship was agreed earlier this year, with 6866 Sport also becoming the club’s official Asian betting partner, and their branding has featured on first-team sleeves during pre-season friendlies, in both the home and away kits.

6686 Sport, an industry leading sports entertainment platform in Asia, have garnered trust and appreciation from fans through their user-friendly technology and premium services. Asia is a key region for Wolves, so this partnership provides a great opportunity to support each other’s growth in the region and connect with the continent’s football fans.

In addition to featuring on all Wolves’ playing and adult replica kits this season, 6686 Sport will also feature on the club’s industry leading, double row LED advertising system during all Molineux Premier League games, giving the brand extensive exposure in the Asian market. 6686 Sport will also be creating unique content with the Wolves first-team, which fans around the world will be able to enjoy.

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Russell Jones, general manager for marketing and commercial growth, said: “We are delighted to formally welcome 6686 Sport to the club ahead of our first Premier League fixture at Old Trafford on Monday night.

“This deal represents the biggest sleeve sponsorship in the club’s history and also demonstrates the growing strength of the Wolves brand in Asia and our ability to secure exciting new commercial partners in the region.

“We’re looking forward to the 2023/24 season alongside 6686 Sport, and I look forward to seeing the 6686 Sport branding in place at Molineux for our first home Premier League fixture against Brighton this weekend.”

Danny Chen, brand manager of 6686 Sport, said: “We are delighted to announce our thrilling partnership with Wolves, as we join forces to revolutionize the world of sports betting. With many collective years of industry expertise, 6686 Sports has established itself as a trusted leader in the betting platform realm.

“By combining our vast experience and love for the game, we are dedicated to delivering an unparalleled betting experience that exceeds expectations. Prepare for an extraordinary journey where passion, innovation, and expertise converge to shape the future of sports betting.”

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Slotmill games now available on Swiss4Win by Casinò Lugano

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Slotmill is delighted to announce the launch of its games at Swiss4Win, the online brand of Casino Lugano, targeting the regulated Swiss market.

The cooperation gives Swiss4Win access to Slotmills portfolio of top tier games including titles like Coin Quest and Super Fruit Smash.

Delivery is made via the partnership with Pariplay Ignite

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Andreas Ternström, Chief Commercial Officer at Slotmill commented: “Swiss4Win is a leading operator on the Swiss market and I am super excited about our partnership. Casino Lugano has many years industry experience giving them a unique position in the market. The Slotmill game portfolio will help to diversify www.swiss4win.ch game offering and introduce new exciting ways to play slots.”

Paolo Sanvido, Chief Executive Officer at Casino Lugano, commented: “Slotmill has built a solid reputation for delivering top games and driving innovation in the online slot market. We are convinced that their content will resonate well with our player base and are pleased to welcome Slotmill as new strategic content provider”

The post Slotmill games now available on Swiss4Win by Casinò Lugano appeared first on European Gaming Industry News.

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LEON India and Jet Media Network renew partnership for exclusive 4CAST content

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LEON India and Jet Media Network have renewed their partnership to produce exclusive content through 2024 alongside media partners 4CAST.

Following successful activations at the 2023 ICC World Cup and the India v England Test series, which included player-led video blogs and on-the-ground fan content, the partnership was renewed to cover three further cricket tournaments. Successful coverage of the 2024 Indian Premier League campaign will be followed by the T20 World Cup in the United States and West Indies, plus the Champions Trophy.

LEON continues to drive fandom in India and the popularity of 4CAST’s athletes among the country’s passionate cricket-loving population aligns perfectly with their strategy. This was illustrated by the engagement in the India Diary series of exclusive video blogs.

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4CAST is a media and investment company that is led by a collective of elite athletes and public figures. It was created to provide an on-ramp for elite athletes to participate in business and to use their profile to support ideas and concepts they believe in as a group.

The Athlete’s Voice by 4CAST, the collective’s media platform, is powered by Jet Media Network, the creator of the official Ronaldinho app with numerous other high-profile celebrity destinations in the pipeline.

The Athlete’s Voice platform will continue to act as the go-to destination for fans wanting to dig a little deeper and go beyond the boundary of the cricket pitch, to see more exclusives from their favourite athletes, learn more about their lives away from the sports field and to explore the worlds of sports business, gaming and more.

“We are again very excited and thankful to be partnering with JMN,” said a LEON spokesperson. “This partnership gives our fans the opportunity to experience once-in-a-lifetime opportunities, as well as put us at the heart of engaging and new content.”

LEON’s company ethos combines escape and enjoyment with responsibility for each individual customer. The dedication to providing top-notch experiences is evident in the numerous offers available, such as loyalty programs, cashbacks, jackpots, daily tournaments, and more. The casino at LEON boasts a staggering selection of over 11,000 slot games and supports more than 13 languages, reflecting the company’s effort to create a welcoming atmosphere and provide a rewarding experience for everyone.

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Jesper Schertiger, Chief Executive Officer and Co-Founder of Jet Media Network, said: “We are delighted to renew our partnership with the team at LEON India to produce engaging, exclusive content around some of cricket’s biggest tournaments.

“The Athlete’s Voice is an ideal destination for LEON’s enthusiastic cricket audience, which makes this a natural partnership, and we are looking forward to delivering more during an exciting summer of cricket.”

The post LEON India and Jet Media Network renew partnership for exclusive 4CAST content appeared first on European Gaming Industry News.

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CopyBet extends deal with Shay Given

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CopyBet extends deal with its first-ever brand ambassador, Shay Given, to continue the partnership throughout the 2024/25 football season. 

The Republic of Ireland and Premier League legend, who joined CopyBet in August 2023, will provide his knowledge and insight on the beautiful game to CopyBet customers, and help drive awareness of the brand. 

Shay Given, CopyBet brand ambassador said: “I’m delighted to extend my ambassadorial role with CopyBet and I look forward to kicking off with the upcoming European Championships in Germany. It’s been a stellar season of football, and next season looks set to be just as exciting with changes on the pitch and in the dugouts.”  

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Anton Ivanov, Business Development Director, CopyBet UK, said: “We’ve enjoyed having a Premier League legend as our brand ambassador, using his knowledge to connect with football fans. The football calendar doesn’t stop, and Shay will be providing customers with his predictions for the European Championships and then throughout the 2024/25 season.” 

CopyBet is a sportsbook that offers competitive odds and attractive deals for both pre-match and in play betting events daily, including Euro 2024, the Premier League, EFL Championship, and the Champions League. In addition, customers can use the platform to copy the bets of top tipsters to make informed decisions on where to place their bets.  

The partnership was brokered by sports marketing agency WH Sports and London based Talent Management Agency, Bear Faced Talent. 

In addition, CopyBet has extended its partnership with Queens Park Rangers Football Club as the Official Front of Shirt Partner for the EFL Championship club throughout the 2024/25 and 2025/26 seasons. 

The post CopyBet extends deal with Shay Given appeared first on European Gaming Industry News.

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