eSports
UP YOUR GAME: THE IRN-BRU ENERGY SET-UP THAT WILL TAKE YOU TO THE NEXT LEVEL
IRN-BRU Energy reveals its first-ever gaming set up complete with bespoke gaming chair – and it’s bound to get fans fizzing.
As the Scottish Esports League (SEL4) kicks off in Dundee, IRN-BRU Energy has created a super limited-edition gamer set up to help Scots up their game, as well as raising cash for gaming charity, SpecialEffect.
The BRU Energy gaming throne is key to the set up, designed in partnership with leading Scottish gaming chair manufacturer, GT Omega. The chair is unmissable in the iconic BRU colours and comes complete with a bespoke IRN-BRU Energy chilled can holder to keep gamers energised for epic sessions.
Elevating the gaming experience, the chair comes with a fully stocked IRN-BRU Energy mini-fridge as well as top of the range speakers, a gaming headset and accessories to help players focus when they’re in the zone.
With only a handful of these top-of-the-range set-ups available, there are two ways to get your hand on one for yourself. As sponsors of SEL4, IRN-BRU Energy are encouraging visitors to attend the event (18 – 21 November) to go head-to-head in a fastest lap tournament. The champion will be rewarded for their stamina with the full BRU Energy gaming set up.
Can’t make it to SEL4? All is not lost. BRU Energy have also teamed up with SpecialEffect, a charity dedicated to supporting people with physical disabilities to play video games. The brand is asking gamers to donate to the charity to be in with a chance of getting this epic set-up for their own home. Every donation to SpecialEffect will act as one entry into a prize draw, with the lucky winner being announced on the 2nd December.
Adrian Troy, Marketing Director at AG Barr, said: “IRN-BRU Energy helps gamers perform at their best, so it made sense for us to work alongside GT Omega to create the ultimate gaming chair, complete with everything a gamer might need to up their game.
“We can’t wait to welcome gaming fans to our racing simulator at SEL4 to battle it out for the chair and we’re also thrilled to support SpecialEffect through our charity raffle for the BRU throne and the all the gaming goodies. Let the games begin.”
Liam Lawler, Fundraising Team at SpecialEffect said: “‘We see gaming as an inclusive activity and believe everyone should have the best possible chance to participate to the very best of their abilities. It’s great to see a brand like IRN-BRU Energy supporting the gaming community with funds raised from this epic chair helping to make a life-transforming difference for gamers with disabilities. Thank you to all who support this important cause.”
To enter the BRU-Energy charity raffle, donate a minimum of £5 to SpecialEffect via www.justgiving.com/fundraising/ibenergy-brugaming and answer the follwing question in the comments box “What brand has IRN-BRU Energy teamed up with to design and create the BRU gaming chair?”. All correct answers will be in with a chance of winning the BRU-Energy gaming chair and all the accessories needed for the ultimate gaming set-up. Winner will be announced on IRN BRU Energy and SpecialEffect’s social channels on 2nd December.
IRN-BRU Energy is the official energy drink sponsor of the Scottish E-Sports League’s fourth annual event, SEL4. Visit the IRN-BRU Energy stand at Dundee Contemporary Arts from 18 – 21 November to participate in the simulator race and keep an eye on E-Sport Scotland’s Instagram and Facebook to find out if you’re the lucky winner.
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eSports
ESL FACEIT Group and Porsche team up for DreamHack Dallas, Overwatch® Championship Series Major Partnership
Porsche To Showcase new all-electric Macan at Gaming Lifestyle Festival, Present MVP Award at OWCS Major Final
ESL FACEIT Group (EFG), the world’s leading esports and gaming entertainment company, today announced sports car manufacturer Porsche as the Exclusive Automotive Partner of the first-ever Overwatch® Championship Series (OWCS) Major at Dreamhack Dallas. Taking place the weekend of May 31 to June 2 at the Kay Bailey Hutchison Convention Center, the collaboration marks Porsche’s first major partnership with an esports tournament operator, and an expansion of the brand’s partnership with Overwatch 2.
“Porsche’s history of innovation and groundbreaking design are uniquely aligned with the Overwatch community’s passionate and tech-savvy fans,” said Jasmin Haasbach, VP, Global Brand Partnerships, ESL FACEIT Group. “We’re excited to bring these two celebrated brands together at DreamHack Dallas.”
As an official partner, Porsche will celebrate the OWCS Major player who drives their team to greatness by crowning the competition’s Most Valuable Player. After crowning the winner on Sunday after the Grand Finale, fans can meet and greet the MVP at the new all-electric Porsche Macan right in front of the OWCS Major stage for photo and signature opportunities. Fans will also get exclusive access to custom content linked to Porsche’s new all-electric Macan model –the inspiration behind one of Overwatch’s latest Legendary skins for D.Va.
“This is the perfect setting for Porsche’s first partnership with an esports tournament,” said Ayesha Coker, Vice President of Marketing for Porsche Cars North America (PCNA). “OWCS and festivals like DreamHack offer new avenues to inspire the gaming community and reach the next generation of drivers, showcasing incredible new cars, like the new all-electric Macan, at the same time.”
DreamHack Dallas is one of North America’s biggest gaming festivals, featuring meet-and-greets with creators and celebrities, cosplay competitions, an indie gaming showcase, and more. This year’s three-day celebration of gaming culture will build off the success of the DreamHack Dallas 2023, which saw a record-setting 44,000 attendees, the most ever for a DreamHack festival in North America.
Badges for DreamHack Dallas start at $35 for a single day and $99 for three-day access, with OWCS add-ons to guarantee seating for the event starting at $29. More information is available at dreamhack.com.
Hawks Talon receives two 2025 second-round picks in four team trade
Hawks Talon GC, the official NBA 2K League affiliate of the Atlanta Hawks, announced today that the team has received two 2025 second-round picks from Mavs Gaming in exchange for Talon’s own 2025 first-round pick, sent to the Gen.G Tigers, and a 2025 third-round pick owned by 76ers GC, sent to Mavs Gaming.
Hawks Talon is set to begin the TURN, the second group play tournament of the 5v5 season, on Wednesday, May 29th, with matchups against Nets GC at 6 p.m., followed by a 9 p.m. slate with the Gen.G Tigers.
Talon sits in seventh place in the East after finishing the TIPOFF with a 3-3 record and 30 total points in the standings.
To stay up to date on Hawks Talon Gaming Club, visit HawksTalonGC.gg and follow the team’s social channels on Twitter, Instagram and Facebook.
LEON.BET has announced a collaboration with 9INE, one of Europe’s top esports organisations known for its focus on Counter-Strike 2 (CS2), that will see it become the exclusive betting partner to the team.
The partnership will take esports betting to a new level, offering fans exclusive content and exciting new ways to engage with their favourite games.
As a leading online betting platform, LEON.BET offers a wide range of betting options across sports, casino and esports. The operator’s user-friendly interface, competitive odds, and commitment to fair play have made it a trusted name worldwide. LEON.BET is also dedicated to supporting young talents, believing it is key to a bright and promising future.
Through the partnership, LEON.BET aims to combine its innovative betting platform with 9INE’s expertise in competitive gaming, creating a more immersive experience for esports fans, providing new and exciting betting opportunities along with exclusive behind-the-scenes content.
LEON.BET’s CGO said: “We are extremely happy to start our cooperation with 9INE. Recent changes to their roster show huge potential, and we at LEON.BET want to be part of that journey.
“Together with 9INE, we will create a fantastic space for esports enthusiasts. Supporting young talents is at the core of LEON.BET’s development strategy, and we see a great future and prospects in this path.”
The post LEON.BET partners with 9INE to become esport club’s exclusive online betting house appeared first on European Gaming Industry News.
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