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Slotmill now live on Betsson
Developer’s slot games now available to players at tier one operator following smooth and seamless onboarding via Relax Gaming
Slotmill, the developer of quality online slot games that provide a premium player experience, has signed an agreement making its games available across the Betsson Group brands.
The onboarding of games was facilitated by Relax Gaming and means players at Betsson brands such as Betsafe and Casino Euro will be able to enjoy its highly entertaining games for the very first time.
Slotmill has earned a reputation for designing and developing slots that are visually striking with a streamlined user interface that delivers a superior player experience on both mobile and desktop.
Johan Ohman, Founder of Slotmill, said: “We are beyond proud to see our content land in the Betsson game lobby and be made available to its players for the first time.
“This shows that Slotmill can design and develop casino content that is among the best in the market and provide players with a thrilling and exciting experience with each spin.
“Relax Gaming has also played a significant part in this deal, allowing us to add our games smoothly and seamlessly. Here is to a great partnership between us, Betsson and Relax Gaming.”
Ciara Nic Liam, Commercial Director for Gaming at Betsson Group, said: “Slotmill is a great addition to our game lobby. The developer’s games not only look great but provide a fun player experience.
“We spend a great deal of time curating our content offering so that it meets a broad range of player preferences and the addition of Slotmill allows us to do just that.”
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Aposta Ganha partners with Netflix to become first gaming company to team up with the streaming giant in Brazil
Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has scored a groundbreaking agreement to become the first betting brand to exclusively run advertising campaigns in Brazil for Netflix customers.
Rafa Márquez, former player and idol of Barcelona and the Mexican national football team, stars in the 30-second commercial. The concept was developed by the company’s marketing team alongside a Spanish production company. Football’s unmatched excitement and adrenaline are captured perfectly using powerful imagery and an impactful script.
The short film is already being aired and can be seen in two spots within the streaming platform’s basic package, currently the largest in the world. Netflix also leads the market share index for streaming platforms in Brazil, according to JustWatch 2023 Q4 data, which reported the company securing 27% of the market that equates to 66 million users.
Aposta Ganha’s debut advert can be viewed on youtube.
Hugo Baungartner, Aposta Ganha CCO, said: “Working with Rafa Márquez on this beautiful video piece was a joy and the results speak for themselves. Our marketing team has brilliantly captured the essence of the world’s most popular sport that is a major part of Aposta Ganha’s story. Partnering with Netflix is not only a first for the betting industry, but a golden opportunity to showcase our brand in front of millions of viewers.”
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Soft2Bet to host MEGA workshops during IGB Live!
The post Soft2Bet to host MEGA workshops during IGB Live! appeared first on European Gaming Industry News.
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DEBET become principal partner of Wolves in record deal
Wolves have agreed a multi-year sponsorship agreement with DEBET, which will see the brand become the club’s new principal and front of shirt partner for the next two seasons.
The partnership is the biggest in the club’s history and will see the DEBET logo feature on the front of Wolves’ playing and training kits for the 2024/25 and 2025/26 seasons.
Established in 2019, DEBET have become one of Southeast Asia’s fastest growing gaming platforms and offer an exciting range of sports betting and casino gaming products.
Speaking at Molineux earlier this week, Alan Alger, spokesperson for DEBET, said: “This is a historic deal for DEBET and everyone is already excited for next season to begin and to see the branding on the shirts and throughout the stadium.
“Wolves is a prestigious club and everyone at DEBET is proud to be part of the biggest principal partner deal the club has ever signed.”
On the partnership, Russell Jones, Wolves’ general manager for marketing and commercial growth, said: “We are delighted to announce this record partnership between Wolves and DEBET.
“Since our discussions began, we’ve been impressed with their professional approach, and their appointment of knowledgeable individuals, who will be dedicated to making sure this partnership is a success.
“We look forward to working with DEBET over the next two seasons to grow the presence of both brands internationally.”
The deal will run for two seasons, before Premier League clubs voluntarily withdraw gambling sponsorship from the front of matchday shirts at the end of the 2025/26 season.
The post DEBET become principal partner of Wolves in record deal appeared first on European Gaming Industry News.
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