Wolves have agreed a multi-year sponsorship agreement with DEBET, which will see the brand become the club’s new principal and front of shirt partner for the next two seasons.

The partnership is the biggest in the club’s history and will see the DEBET logo feature on the front of Wolves’ playing and training kits for the 2024/25 and 2025/26 seasons.

Established in 2019, DEBET have become one of Southeast Asia’s fastest growing gaming platforms and offer an exciting range of sports betting and casino gaming products.

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Speaking at Molineux earlier this week, Alan Alger, spokesperson for DEBET, said: “This is a historic deal for DEBET and everyone is already excited for next season to begin and to see the branding on the shirts and throughout the stadium.

“Wolves is a prestigious club and everyone at DEBET is proud to be part of the biggest principal partner deal the club has ever signed.”

On the partnership, Russell Jones, Wolves’ general manager for marketing and commercial growth, said: “We are delighted to announce this record partnership between Wolves and DEBET.

“Since our discussions began, we’ve been impressed with their professional approach, and their appointment of knowledgeable individuals, who will be dedicated to making sure this partnership is a success.

“We look forward to working with DEBET over the next two seasons to grow the presence of both brands internationally.”

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The deal will run for two seasons, before Premier League clubs voluntarily withdraw gambling sponsorship from the front of matchday shirts at the end of the 2025/26 season.

The Swedish Gambling Authority (Spelinspektionen) has officially become an associate member of the United Lotteries for Integrity in Sports (ULIS). This partnership underscores a shared commitment to safeguarding sports from competition manipulation and ensuring a fair and transparent betting environment.

The Swedish Gambling Authority is an established entity tasked with ensuring the legality, safety, and reliability of Sweden’s gaming and gambling market. Their role extends to coordinating the National Platform in accordance with Article 13 of the Macolin Convention, which emphasizes the importance of national and international cooperation in fighting manipulation of sports competitions.

“The partnership with ULIS aligns perfectly with our mission to ensure a clean and fair gambling environment,” stated Ms. Rosenberg, Director of the Swedish Gambling Authority. “By joining forces with ULIS, we are enhancing our capabilities to monitor and tackle the issues surrounding competition manipulation in our country and across its board.”

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“We are thrilled to welcome the Swedish Gambling Authority into our integrity network,” said ULIS General Secretary Luca Esposito. “This collaboration reinforces the commitment of both organizations to uphold the integrity of sports. International cooperation is a key factor given the complex challenges we face in the fight against competition manipulation.”