Ocean Wise is a program that was founded and is supported by the Vancouver Aquarium.
Their goals center around educating and empowering consumers around the issues of sustainable seafood. They do this through several initiatives including:
- Working with restaurants and to certify items on a menu as sustainable options.
- Certifying sustainable seafood products
- Publishing a cookbook
- I love their handy reference on which fish to consume and which to avoid.
Amongst other initiatives, Ocean Wise announced a contest open to Toronto Residents (plan to expand to other locations in the country are in the works, according to some of the tweets i had seen from them a few weeks back). They have challenged Torontonians to make a 30-40 second video to introduce themselves, share their passion for sustainable seafood and make a case for being the “Ultimate Seafoodie.”
Round 2 will see 12 finalists independently going out for a sustainable meal in Toronto in early April and submitting a final video about the experience.
I’m not one for titles – but the chance to help spread the word on sustainable seafood was too good a chance to pass up. I’ve had a bit of extra time on a recent business trip and thought it would be a great opportunity to learn about making a short video and adding our voice to the fire.
See what you think – and if you like it, I have a favour to ask of you below:
Part of the criteria is our ability to promote our video through social media. If something in the video resonated with you, I would love your help by tweeting (hashtag is #owseafoodie) sharing, liking and commenting on it. I’m not so much concerned with competing as much as I’d like to try to inspire people to think about the choices we make when it comes to our last major resource of wild food.
You can connect with Ocean Wise as follows:
We’ll be printing a regular column about the state of our ocean in the coming weeks – completing a bunch of research and checking facts and figures before proceeding.
kudos joel & dana. this message is VERY important…
[…] Our biggest contest ever launches tomorrow. It is tied to our involvement in the Oceanwise Seafoodie contest and all are eligible. There are several prizes (including a signed, numbered and very limited printers proof of the Periodic Table of Preserving). Several friends of WellPreserved are also coming to the table to throw in some swag and we`re excited to launch this. […]
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