Build Your Website Around What
Buyers/Prospects Want !
Because of the Internet, the relationship with a prospect begins before a salesperson sets foot in the prospect’s office – it begins when the person visits your Website.
Providing the content your prospects want delivers results, says D M Scott, author of Cashing In with Content. “A Website visitor may actually come to view the organization behind the site as a trusted resource, rather than just a place to spend spare time or dollars.”
According to a joint study by ThomasNet and Google, industrial buyers are “increasingly turning to the Internet when conducting a search for products and services.”