I find it hard to like big business. I dislike all of the corporate machines that are slowly homogenising our world into one big Happy Place. That said I have always liked Apple even though they are the cock sucking whores of capitalism I have found their products and support to be top notch. Say as you see and I say well done Steve Jobs. Compared with Microsoft, which is looking increasingly like a Borough Council these days with its levels of bureaucracy and its distance from what the punters want, Apple is like a mate who can get you what you really need. Take the iPod. A thing of great wonder and now an essential in our lives but Microsoft couldn’t have come up with that in a million years and if they did it would have different editions, be 80,000 times more complex and expensive. Today my wife’s iPod broke – it happens. We took it to the Apple store in and they replaced it gratis. Lovely stuff. I doubt that as Apple get bigger and Microsoft shrink they will be able to maintain their friendly approach but for now, if I could, I’d banish Bill gates and them to hell and buy Apple from now on. It’s the future.