Inside the Briefcase
Features in financial websites that enhance user experience
November 6, 2015 2 CommentsFeatured article by Joseline Hernandez, online financial blogger
Evolving technology has seen the innovation of new software used by financial sites to ensure banking online is easy and convenient. Financial websites providing systems such as financial planners and online banking have the following features.
Tools and Calculators
Most financial websites have free tools and calculators that visitors can use for various purposes. Currency converters, digital wallets and savings calculators are just some of the free tools users can find. These tools make it easier to calculate complicated financial equations such as mortgages, savings, debt review and interest rates, among others. These tools come in quite handy when making big financial decisions like buying a new home or opening a savings account.
Responsive websites
Responsive website design is crucial for financial websites. Many consumers want to bank anywhere anytime 24/7. Responsive website design ensures that no matter what device they are using, they are always connected to their financial website.
Client support system
Online visitors need to feel that they are being catered to proactively. This is why most financial websites have a client support system at different levels. The client support system may be as simple as the ‘contact us’ button at the bottom of the page if you have any questions or complaints. Some websites have a detailed online enquiry form that you can fill with your specific questions. Interactive chat support is the best form of client support available in most financial websites today. The online support team is available on chat for real time communication with the customer.
Frequently asked questions page
Not every query made online is unique; it might be a shared concern with many other online visitors. Instead of wasting time addressing each client with the same questions, financial websites use a frequently asked questions page with a compilation of the most common queries they receive organized into specific topics or categories. Customers can go through the frequently asked questions before they seek further clarification from the customer service team.
Security
Good security is crucial for financial websites because personal information and financial information is stored online. There have been data leaks in the past from various online companies. Online security systems have greatly improved today and are a major priority for financial websites. Information is encrypted and stored in offsite databases. There are also security verification systems that prevent hacking by unauthorized people. These security systems ensure customers can transact online safety without the risk of information theft or fraud.
Blog posts
Blog posts are a great way to pass on general and informative content to financial website audiences. Blogs are not only great for maintaining top search engine rankings but also regular updates show consumers that the financial site is always up to date with the products and services they offer. The blog content is relevant and informative content that is written by industry experts to maintain creditability as well. Some financial sites use third party professionals to help keep the blogs updated with appealing information for visitors and the public as well.
BIO
Joseline Hernandez is an online financial blogger. You can find out more about where to get the best online financial services and debt review here.
Thanks Joseline for sharing this helpful article with us. The important features in financial website that enhances user experience are given in this article. The one who is thinking to start financial firm such as debt relief company can refer this article for the features to be included in the website. Good security is crucial for financial websites because personal information and financial information is stored online. Online visitors need to feel that they are being catered to proactively. This is why most financial websites have a client support system at different levels. Thank you once again for this unique article. Keep it up.
Nice article! There are some features in financial websites that enhances user experience. These features are given in the article. You can make smart debt relief move through this features of website. Most financial websites have free tools and calculators that visitors can use for various purposes. The most important is the website must be responsive all the time. The online support team is available on chat for real time communication with the customer. Overall the article was good. Thank you Joseline for this informative article.