Private Label Rights has become a popular way for thousands of web business owners to get their business up and running. Actually, those already established online also use Private Label Rights to expand their already existing business. Let me explain what Private Label Rights entails along with some questions I’ve been commonly asked.

When you purchase the private label rights (PLR) for a particular product, you have the ability to rename the product and put your name on it. You can do whatever you want with it, and it’s all your content.

Can you simply take the e-product, burn CDs and DVDs, and sell it however you want, including on eBay?

The answer is yes and no. When you buy PLR, the creator of that particular PLR product is going to tell you what you can and can’t do with it. A lot of times it’s in the instructions or included in a “Read Me” file. For example it may say something like, “I’ve included the ready to download PDF file and also included an MS Word file for this ebook as your rights allow you to claim yourself as the author, break this content up for use in your newsletter or other ebooks. You can make this a printed book, sell the rights, anything goes. It’s all yours to sell any way you wish”. Everyone has a different one so you want to read to see exactly what your rights are because you don’t want to get in trouble.

Can others also purchase the rights and sell the same products? Or do you become the sole owners of the material?”

No, everybody has the right to buy PLR and do whatever they want with it. However, there are some things you need to know before you go this route. Let’s say the PLR product creator got 1,000 people that buy their PLR product. Guess how many of those people are going to do anything with it? …Maybe only a couple of people. And of those couple of people, who is going to really be able to sell it? Not many. Why? Because they’re lazy and are going to do things wrong and they’re going to try to do things a different way. They may not know any traffic strategies or anything else about marketing online. The reason why most people sell the rights to their product, besides making a lot of money, is because they’re not that good at the marketing angle of it. They’re just better at the content angle of it.

Is there a time limitation on the rights to sell the products?

No, but like I said, it’s all stated within. I’ve never actually seen anything with a time expiration to sell the products, but you do want to make sure that you read the Read Me file or the instructions file for the rights you do have with it. Like I said, everybody has a totally different spin on the way these things work.

What are the risks with regard to copyright infringement?

There are none that I know of because they sold you the rights to it. You pretty much could do whatever you want with it.

If you haven’t already used PLR you should definitely consider it. Even if you want to make changes to the product, you can do it. And just think, it will speed up the process of your product creation because you’ll only be tweaking what’s already been created. It’s a great way to grow your business and leverage your time.

Warmest regards,

Matt Bacak

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