UPDATE: 50 Cent Reacts To Derek Jeter Controversy: “You Can’t Trust Nobody These Days”

Written By Cyrus Langhorne

50 Cent
1.6k Views 40 Comments

G-Unit boss 50 Cent has come forward and reacted to news about former New York Yankees star Derek Jeter not wanting to work with an underwear company due to the hip-hop artist’s affiliation.

50 posted up a pic of Jeter and said the news even made him not like the Yanks anymore.

Screen Shot 2015-11-19 at 12.12.21 AM

Reports this week claimed Jeter did not hold up his deal with company Frigo and singled out its affiliation with 50.

According to the suit, Jeter signed a 3-year deal to be a director of the company in 2011 and agreed to participate in major publicity events. But things went south in 2013 — first, Jeter allegedly told Frigo he didn’t want his involvement with the company to be public during the U.S. launch. So, the company tapped 50 Cent to be the brand ambassador instead — which didn’t jive with Jeter, according to the suit. The majority owner of Frigo, Mathias Ingvarsson, claims Jeter felt 50 would make the brand too “urban.” (TMZ)

Reports also claimed the Jeter situation ultimately cost Frigo around $30 million.

As a result of Jeter’s alleged reneging, the majority owner of Frigo claims the company lost close to $30 MILLION in value … and he personally wants Jeter to fork over roughly $4.7 million to help make things right. Ingvarsson wants to take the case to arbitration — which would keep the messy details out of open court. (TMZ)

Last year, 50 officially joined forces with Frigo by signing a hefty deal.

Curtis “50 Cent” Jackson has closed a $78 million deal with FRIGO Revolution Wear to promote men’s underwear. The famed rapper announced the deal on Instagram on Monday before appearing on “Late Night with Seth Meyers” to endorse the $100 briefs. 50 Cent admits that the product was designed prior to his involvement, but he is quick to defend the hefty price tag. He told Meyers, “Women spend so much money on lingerie; it’s the right project for men.” (CNBC)

40 Comments

Written by Cyrus Langhorne

SOHH.com Writer. You're likely to find me covering hip-hop news and music releases. Netflix is still my go-to before Disney Plus.

40 Comments

  1. my thing is cool you dont wanna rock with ok …he had enough law suit to suggest maybe he’s not a good person to have a deal with…..but to say that its because he’s to urban….wow he to urban to work with yet ….what about yankee hats….they urban i never saw refusing to take that money….fyi…not that im proud of this but urban culture is known to waste with no remorse in terms of trend ,fashion and so on…the urban culture should learn to stop messing with people that speaks bad of them….where are our heros he would never have said that about a G*y person

    • for the record im fine with him not wanting to work with fifty he a grimey business man…

    • Yankee hats are urban? So when Billy Crystal and Jerry Seinfeld wear them, they have an urban look. The logo is a universal icon. Anybody in the world can wear it and they immediately appear to be a Yankee fan. 50 will always be tied to 9 shots and rap beefs. Urban. Lol

      • While the yankee hats are world wide it is also worn by people from urban communities. The rate for that is very high…u know this…while i can understand. That baseball is a past time loved by many fitteds are made by new era and worn by young people that relate to urban culture…not black but rather urban….north face is worn by all but are we gonna pretend its. Not big in urban culture…also rap is brought by all still urban..futher more of one were to look at sales of hip hop – urban music it would show that its brought by whites…so jerry wearing it means nothing…jay-z wearing it now we talking…

        • man you just love to see yourself type. So much, so, that you just talk in circles. How can you say when Jerry wears it, it means nothing? Are you looking/listening to yourself? Billy is a longtime fan and was once signed to the actual roster. Somehow it means “nothing”? You are stereotyping the wearing of fitted caps. Go to a MLB stadium. All them dudes in the stands with fitted hats ain’t urban. Lol

          • I love to see my self talk no i just dont believe your right and im not afraid to voice it…if fitteds didnt get a push from the urban culture why everybody dont wear baseball jerseys…fitted are not a black thing and i never said it was. A black thing…but it a classic urban accessorie case and point the snap back they never left cause truckers had them but once they became trendy via urban culture they back ..by back i mean top price…im not attacking whites are mlb…but i and people all around my community rock the hat for the look. Not the team…young whites that listen and talk urban are apart of the culture…no body. Wants to dress like seifield…but people will dress like jayz and one of signature looks is a yankee fitted…jay has even spoke about jeter…he was on the float…sports fans wear jordans..still urban…the face lift credit has to go to jay and urban…debate no problem but miss me with the passive insults..im all down for respectful back and forth bit dont reply and expect for me to say nothing..

          • Looked at your profile and im good no thanks …yeah im gonna pass …cant debate with someone that has the views that you posted …so in a attempt to be internet peaceful im gonna walk around…i cant learn anything from u after reading your post lol im good no thanks …i’ll pass…seriously please miss me…like please for real…u have nothing to offer me..or as adrien told rocky …u cant win…its suicide do u have any idea how strong he is…u cant win…

          • Lol you looked at my profile? Gotta admit that’s kinda creepy. Yeah I’ll walk around also. But if it’s not me it will be someone to check you on your bogus claims/post. Rocky quotes? Lol I’m not here to win. However, that statement was made to the guy who actually won.Lol don’t care to win debates. I’d rather win you over to this side of reasonableness. Urban? ****walks around****

          • Yankees have hats in colors not worn by players or fans…hats are a fashion accessorie..and new era ..ny ny yankees have all benefited from urban sales…so indirectly jeter has made money from the urban culture…creepy good maybe that will keep you away…but for the record yes i do enjoy debates…but i cant debate with a person that trys to sound smart bit lacks common sense. Its suicide …do u have any idea how strong he is ..U CANT WIN

          • You cant even understand simple points. Certain items like sneakers basketball jersey and hats make teams and companies money…some from f a ns some from people that rock it for fashion…hence the urban culture…late nightys showed teams that sucked moving hats not cause of the like but the symbols and colors…go to a hat store…jeter is an baseball hero…but that hat has a life outside of the mlb…and he benefited from it…now he worried about being to urban..dirt on the coffin…moment of silence aman

          • Lol are you serious? Do you know how many suburban ppl own Yankee memorabilia. You really think hip hop culture made the Yankee symbol universal? Lol you should’ve walked away. The Yankees are the most expensive baseball team in the league.Lol that ain’t from urban culture young man. Gays, child molesters, murderers, swindlers, mobsters, devil worshippers etc. have likely attended Yankee games. Jeter has indirectly benefited from their attendance. Should he now go into business with the likes? Lol I CAN’T WIN *Kanye shrug*

            ***puts hands in pockets and jogs away like Rocky, mouthing the words of a Jay-Z song, going to watch that City Slicker Jerry Seinfeld***

          • Didnt say that the yankees made all there money from the hood …but what i did say is they make money and a lot from hats and that their hats are brought by non fans who know..jerry seinfeld might wear it a game..bit jay wears it for the fashion..why do u think the yankee hats come in so many alternative color mlb. Fans that are not urban dont have a need for a yankee hat in every color..i represent people that rock it and cant name the owner of a player..u so eager to make a point u cant understand …never have i said that hiphop or the urban communith brings the yankees more money than fans..but what i will repeat is that the hip hop urban community has added to there sales ..jay not richer than seinfield…but jay has been a friend to there cause..he has made that more known than seinfield point blank

          • You going to great extreme to avoid facts..u make the term u can lead them to water but cant make them drink clear and a way never before seen..at this point your reasoning is more likexa child trying to argue why theu should be allowed to stay up late..point blank urban people have given the yankees and new era billions..fitted are $25-35 a pop..it bad to turn away money…jeter represents a symbol in the yankees
            ..people all across the world love that symbol for baseball and for fashion..why ever single out a group thats not bad…being urban is not bad..the groups u said are…so ot right if he didnt link with them…but the urban communitys have been good as fans of the game and fans of the fashion…why disrespect ever
            U got knock the f out….u want some of this to old..man..boy get u @$$ in the car coming down here messing with these people

          • Put your glass’s back…u like ross thats what i meant by we on a different level u see things in a term called private logic..your wrong the same way your were wrong on other pages…no robots are friends my up votes come because i give real as possible…this place is my house and u cant see me like mases eyebrows…i have given u several valid points and u come with. The thought that old white guy alters fashion…every one know the power of black promotion..case and point fifty and them vest$ he laughed to the bank…what sports team has seinfield brought attention to…look at jay and that small share he had with the nets that billionaire that brought it was a former business partner ..the nets were never that big in jersey even with $10 tickets in my home town of newark nj…seinfield is filthy rich cant take that…his show was and will always be iconic..but the market in which his show promoted the yankees is a market that would be fans with out him…jay indirectly help bring the yankee hat to people that may never watch baseball…him and the brillant people at new era..there was a time in youth unwise days where i and my pops invested thousands yearly in hats for school outfits…u cant speak for me i know what i have brought ..there was a time where the drug dealers uniform wad blue jeans white t and a yankee hat…the money wasnt rejected…..
            So again i say good day sir…i said good day…

          • Sorry im a champion u lost one..sucker think he good ..think he can whoop me..when i know he cant whoop me. His whole style is chump

      • Hat low cant see his eyes who can it be…
        In that all blue yankee hat…
        Who but me…jay-z….so again funny and f ‘ed up that jeter is willing to wear the ny hat but less willing to deal with an ny pillar ..urban dollars matter…if he would have said nah cant work with him because of the deals that went bad no problem…but. Not because he urban…

  2. If I was 50 Cent I wouldn’t have said anything. He should have signed someone from the majors that is relevant and a big name because Jeter is retired. It’s all business and not personal. Just replace him and keep it moving

  3. my thing is cool you dont wanna rock with 50 ok …he had enough law suit to suggest maybe he’s not a good person to have a deal with…..but to say that its because he’s to urban….wow he to urban to work with yet ….what about yankee hats….they urban i never saw refusing to take that money….fyi…not that im proud of this but urban culture is known to waste with no remorse in terms of trend ,fashion and so on…the urban culture should learn to stop messing with people that speaks bad of them….where are our heros he would never have said that about a G*y person

    • for the record im fine with him not wanting to work with fifty he a grimey business man…

    • Yankee hats are urban? So when Billy Crystal and Jerry Seinfeld wear them, they have an urban look. The logo is a universal icon. Anybody in the world can wear it and they immediately appear to be a Yankee fan. 50 will always be tied to 9 shots and rap beefs. Urban. Lol

    • While the yankee hats are world wide it is also worn by people from urban communities. The rate for that is very high…u know this…while i can understand. That baseball is a past time loved by many fitteds are made by new era and worn by young people that relate to urban culture…not black but rather urban….north face is worn by all but are we gonna pretend its. Not big in urban culture…also rap is brought by all still urban..futher more of one were to look at sales of hip hop – urban music it would show that its brought by whites…so jerry wearing it means nothing…jay-z wearing it now we talking…

    • Hat low cant see his eyes who can it be…
      In that all blue yankee hat…
      Who but me…jay-z….so again funny and f ‘ed up that jeter is willing to wear the ny hat but less willing to deal with an ny pillar ..urban dollars matter…if he would have said nah cant work with him because of the deals that went bad no problem…but. Not because he urban…

    • man you just love to see yourself type. So much, so, that you just talk in circles. How can you say when Jerry wears it, it means nothing? Are you looking/listening to yourself? Billy is a longtime fan and was once signed to the actual roster. Somehow it means “nothing”? You are stereotyping the wearing of fitted caps. Go to a MLB stadium. All them dudes in the stands with fitted hats ain’t urban. Lol

    • I love to see my self talk no i just dont believe your right and im not afraid to voice it…if fitteds didnt get a push from the urban culture why everybody dont wear baseball jerseys…fitted are not a black thing and i never said it was. A black thing…but it a classic urban accessorie case and point the snap back they never left cause truckers had them but once they became trendy via urban culture they back ..by back i mean top price…im not attacking whites are mlb…but i and people all around my community rock the hat for the look. Not the team…young whites that listen and talk urban are apart of the culture…no body. Wants to dress like seifield…but people will dress like jayz and one of signature looks is a yankee fitted…jay has even spoke about jeter…he was on the float…sports fans wear jordans..still urban…the face lift credit has to go to jay and urban…debate no problem but miss me with the passive insults..im all down for respectful back and forth bit dont reply and expect for me to say nothing..

    • Looked at your profile and im good no thanks …yeah im gonna pass …cant debate with someone that has the views that you posted …so in a attempt to be internet peaceful im gonna walk around…i cant learn anything from u after reading your post lol im good no thanks …i’ll pass…seriously please miss me…like please for real…u have nothing to offer me..or as adrien told rocky …u cant win…its suicide do u have any idea how strong he is…u cant win…

    • Lol you looked at my profile? Gotta admit that’s kinda creepy. Yeah I’ll walk around also. But if it’s not me it will be someone to check you on your bogus claims/post. Rocky quotes? Lol I’m not here to win. However, that statement was made to the guy who actually won.Lol don’t care to win debates. I’d rather win you over to this side of reasonableness. Urban? ****walks around****

    • Yankees have hats in colors not worn by players or fans…hats are a fashion accessorie..and new era ..ny ny yankees have all benefited from urban sales…so indirectly jeter has made money from the urban culture…creepy good maybe that will keep you away…but for the record yes i do enjoy debates…but i cant debate with a person that trys to sound smart bit lacks common sense. Its suicide …do u have any idea how strong he is ..U CANT WIN

    • You cant even understand simple points. Certain items like sneakers basketball jersey and hats make teams and companies money…some from f a ns some from people that rock it for fashion…hence the urban culture…late nightys showed teams that sucked moving hats not cause of the like but the symbols and colors…go to a hat store…jeter is an baseball hero…but that hat has a life outside of the mlb…and he benefited from it…now he worried about being to urban..dirt on the coffin…moment of silence aman

    • Lol are you serious? Do you know how many suburban ppl own Yankee memorabilia. You really think hip hop culture made the Yankee symbol universal? Lol you should’ve walked away. The Yankees are the most expensive baseball team in the league.Lol that ain’t from urban culture young man. Gays, child molesters, murderers, swindlers, mobsters, devil worshippers etc. have likely attended Yankee games. Jeter has indirectly benefited from their attendance. Should he now go into business with the likes? Lol I CAN’T WIN *Kanye shrug*

      ***puts hands in pockets and jogs away like Rocky, mouthing the words of a Jay-Z song, going to watch that City Slicker Jerry Seinfeld***

    • Didnt say that the yankees made all there money from the hood …but what i did say is they make money and a lot from hats and that their hats are brought by non fans who know..jerry seinfeld might wear it a game..bit jay wears it for the fashion..why do u think the yankee hats come in so many alternative color mlb. Fans that are not urban dont have a need for a yankee hat in every color..i represent people that rock it and cant name the owner of a player..u so eager to make a point u cant understand …never have i said that hiphop or the urban communith brings the yankees more money than fans..but what i will repeat is that the hip hop urban community has added to there sales ..jay not richer than seinfield…but jay has been a friend to there cause..he has made that more known than seinfield point blank

    • You going to great extreme to avoid facts..u make the term u can lead them to water but cant make them drink clear and a way never before seen..at this point your reasoning is more likexa child trying to argue why theu should be allowed to stay up late..point blank urban people have given the yankees and new era billions..fitted are $25-35 a pop..it bad to turn away money…jeter represents a symbol in the yankees
      ..people all across the world love that symbol for baseball and for fashion..why ever single out a group thats not bad…being urban is not bad..the groups u said are…so ot right if he didnt link with them…but the urban communitys have been good as fans of the game and fans of the fashion…why disrespect ever
      U got knock the f out….u want some of this to old..man..boy get u @$$ in the car coming down here messing with these people

    • Put your glass’s back…u like ross thats what i meant by we on a different level u see things in a term called private logic..your wrong the same way your were wrong on other pages…no robots are friends my up votes come because i give real as possible…this place is my house and u cant see me like mases eyebrows…i have given u several valid points and u come with. The thought that old white guy alters fashion…every one know the power of black promotion..case and point fifty and them vest$ he laughed to the bank…what sports team has seinfield brought attention to…look at jay and that small share he had with the nets that billionaire that brought it was a former business partner ..the nets were never that big in jersey even with $10 tickets in my home town of newark nj…seinfield is filthy rich cant take that…his show was and will always be iconic..but the market in which his show promoted the yankees is a market that would be fans with out him…jay indirectly help bring the yankee hat to people that may never watch baseball…him and the brillant people at new era..there was a time in youth unwise days where i and my pops invested thousands yearly in hats for school outfits…u cant speak for me i know what i have brought ..there was a time where the drug dealers uniform wad blue jeans white t and a yankee hat…the money wasnt rejected…..
      So again i say good day sir…i said good day…

    • Sorry im a champion u lost one..sucker think he good ..think he can whoop me..when i know he cant whoop me. His whole style is chump

  4. If I was 50 Cent I wouldn’t have said anything. He should have signed someone from the majors that is relevant and a big name because Jeter is retired. It’s all business and not personal. Just replace him and keep it moving

Hear Chevy Woods “Fucc Up The Face” Right Now: “I Cannot Control Her, What She Play Games For” [Audio]

Ouch! Lil Wayne Goes Under The Knife, Receives Elbow Surgery