Above: A pioneer in the Italian wine trade, Alfonso Cevola has been working in Italian wine for more than 30 years and he’s been blogging about Italian wine for nearly 10 years. His work has also been published in Wine Enthusiast, Le Pan, and WineSearcher.com.

“I’ve got good news and I’ve got bad news,” wrote wine trade veteran Alfonso Cevola on his popular wine blog On the Wine Trail in Italy on Sunday.

“The good news is that young, urban wine lovers are really enjoying Franciacorta. The bad news is, many folks still don’t know what exactly Franciacorta is, including some producers.”

“First off, Franciacorta isn’t Champagne. And Franciacorta isn’t Prosecco. And Franciacorta isn’t something in between Champagne and Prosecco. I’ve heard all of those recently in tastings, and I cringed more than slightly.”

In his post, he takes a look at controversial impressions of Franciacorta shared recently by two leading wine writers. And he shares his own take on how Franciacorta has been misunderstood at home and abroad.

Please read his provocative post here.