The 2024 Influencer Marketing Report – Sprout Social
In the age of network fragmentation, influencers are an essential part of every marketers playbook. As social feeds become more personalized and insulated, consumers content consumption and buying preferences are converging. Influencers are the missing piece to providing cohesive brand experiences and reaching larger audiences.
Now is the time for brands to double-down on influencer marketing if they expect to grow. But not all influencer marketing efforts are created equal.
We surveyed over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Use the data from this research to increase influencer-driven revenue, forge stronger influencer partnerships and uncover what the future of influencer marketing holds.
In these four reports, youll learn:
Download the research to create influencer marketing content that resonates, and dive into the evolving expectations of consumers and influencers themselves.
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The 2024 Influencer Marketing Report - Sprout Social
- Keeping children safe on social media: What parents should know to protect their kids - The Associated Press - June 10th, 2024 [June 10th, 2024]
- Prodded by fed up parents, some in Congress try to curb kids' use of social media - Nextgov/FCW - June 10th, 2024 [June 10th, 2024]
- EDGE TV: The Challengs of Digital Marketing - Wealth Management - June 10th, 2024 [June 10th, 2024]
- All Eyes on Rafah: What is the viral social media trend? - The Associated Press - June 10th, 2024 [June 10th, 2024]
- Walmarts Realm and other 3D commerce gaming and social experiences - Ad Age - June 10th, 2024 [June 10th, 2024]
- New York lawmakers pass measure to protect youths on social media By Reuters - Investing.com - June 10th, 2024 [June 10th, 2024]
- American Express: retailers double down on social media marketing in bid to reach new customers - Retail Technology Innovation Hub - June 6th, 2024 [June 6th, 2024]
- Staying off social media can be challenging. These teens also find it liberating - The Associated Press - June 6th, 2024 [June 6th, 2024]
- Social Media and Marketing Assistant - The Journal of Music - June 6th, 2024 [June 6th, 2024]
- Here's what young people wish they knew about social media - The Associated Press - June 6th, 2024 [June 6th, 2024]
- KFC TH hands menu powers to consumers in buzzy social media campaign - Marketing Interactive - June 6th, 2024 [June 6th, 2024]
- Social Media Analytics Tools Market is Likely to Increase At a Significantly High CAGR During Forecast Period 2030 - openPR - June 6th, 2024 [June 6th, 2024]
- Investors doubling down on Truth Social after Trump's conviction - NPR - June 2nd, 2024 [June 2nd, 2024]
- LG fuels positivity on social media with 'Optimism your feed' playlist - Marketing Dive - June 2nd, 2024 [June 2nd, 2024]
- Ad Club Honoree Danny Gardner on why social intelligence is the future of marketing - The Drum - June 2nd, 2024 [June 2nd, 2024]
- Is social media the be-all and end-all of marketing? - Financial Mirror - June 2nd, 2024 [June 2nd, 2024]
- Marketing Execs Share TikTok Tactics and the Social Media They're Turning to Next - Franchise Times - May 28th, 2024 [May 28th, 2024]
- 5 of the Biggest Social Media Marketing Challenges - Influencer Marketing Hub - May 28th, 2024 [May 28th, 2024]
- Hochul pushes social media restrictions on youth while meeting with students - Spectrum News - May 28th, 2024 [May 28th, 2024]
- How health influencers Nadya Okamoto and Doctor Mike approach social media - MM+M Online - May 28th, 2024 [May 28th, 2024]
- Gasly fumes at Alpine intra-team clash in Monaco - F1 - The Official Home of Formula 1 Racing - May 28th, 2024 [May 28th, 2024]
- NFL Schedule Release: the Super Bowl for Ticket Sales, Social Media - Sportico - May 15th, 2024 [May 15th, 2024]
- Emplifi Earns Nine 2024 Top Rated Awards From TrustRadius - Martechcube - May 15th, 2024 [May 15th, 2024]
- Let them create: Social media marketing expert weighs in on working with creators amid potential TikTok ban - eMarketer - May 15th, 2024 [May 15th, 2024]
- Aki Technologies and @dudewithsign Partnership Promotes Elevated Social Marketing Standards - EIN News - May 15th, 2024 [May 15th, 2024]
- CP LAND Wins Asia's Best Social Media Advertising Campaign - Bangkok Post - May 15th, 2024 [May 15th, 2024]
- Social Media Market 2024-2030 Giants Spending is Going To Boom | Sprout Social, Brand24, Statusbrew, AgoraPulse ... - openPR - May 15th, 2024 [May 15th, 2024]
- Study: 55% of businesses plan to increase their use of AI tools in social media strategies - Marketing Interactive - May 15th, 2024 [May 15th, 2024]
- Fast facts: What's the social sentiment like as Lawrence Wong becomes PM? - Marketing Interactive - May 15th, 2024 [May 15th, 2024]
- Social Media Management Market is expected to reaching nearly US$ 98.49 Bn in 2030 As Revealed In New Report - WhaTech - May 15th, 2024 [May 15th, 2024]
- Using LinkedIn to Increase Your Sales - Social Media Examiner - May 11th, 2024 [May 11th, 2024]
- Using LinkedIn to Increase Your Sales - Social Media Examiner - May 11th, 2024 [May 11th, 2024]
- AI social media post generator and manger Unum saves time - Cult of Mac - May 11th, 2024 [May 11th, 2024]
- AI social media post generator and manger Unum saves time - Cult of Mac - May 11th, 2024 [May 11th, 2024]
- Op-Ed | How Long Will the Luxury Myth Last? - The Business of Fashion - May 11th, 2024 [May 11th, 2024]
- Op-Ed | How Long Will the Luxury Myth Last? - The Business of Fashion - May 11th, 2024 [May 11th, 2024]
- Social Stealth: The Art of Marketing Without Mentioning It - YourStory - May 11th, 2024 [May 11th, 2024]
- Social Stealth: The Art of Marketing Without Mentioning It - YourStory - May 11th, 2024 [May 11th, 2024]
- TikTok is first social media platform to label AI-generated content - Marketing Beat - May 11th, 2024 [May 11th, 2024]
- TikTok is first social media platform to label AI-generated content - Marketing Beat - May 11th, 2024 [May 11th, 2024]
- The Power of Influencer Marketing in Direct Selling: Leveraging Social Media to promote brand - Indiantelevision.com - May 11th, 2024 [May 11th, 2024]
- The Power of Influencer Marketing in Direct Selling: Leveraging Social Media to promote brand - Indiantelevision.com - May 11th, 2024 [May 11th, 2024]
- The Top 30 Social Media Influencers Worldwide - Search Engine Journal - May 5th, 2024 [May 5th, 2024]
- Global social media ad spend to approach 200bn in 2024 - Marketing Week - May 5th, 2024 [May 5th, 2024]
- 16 Of The Best Social Media Marketing Courses in 2024 - Search Engine Journal - May 5th, 2024 [May 5th, 2024]
- Heres what Bumble was teasing with its Renaissance art-themed Instagram posts - Ad Age - May 5th, 2024 [May 5th, 2024]
- LinkedIn Data Shows Social Media Marketing is the Most In-Demand Skill on the Platform - Digital Information World - May 5th, 2024 [May 5th, 2024]
- SEC charges Trump Media auditor with 'massive fraud' on hundreds of companies, imposes lifetime ban - CNBC - May 5th, 2024 [May 5th, 2024]
- Compliance makes social media healthcare marketing hard but creativity always wins - The Drum - May 3rd, 2024 [May 3rd, 2024]
- LinkedIn Updates: Short-Form Video, Premium Company Pages, and More - Social Media Examiner - May 3rd, 2024 [May 3rd, 2024]
- Humanizing Brands: How brands are creating authentic connections through social media - Adgully - May 3rd, 2024 [May 3rd, 2024]
- A2Z Media Celebrates Nissan Qatar's Award Wins for Marketing Performance and Social Media | LBBOnline - Little Black Book - LBBonline - May 3rd, 2024 [May 3rd, 2024]
- Social Media Analytics Market Sees Unprecedented Growth Driven by the Growing Influence of Social Media on ... - StreetInsider.com - May 3rd, 2024 [May 3rd, 2024]
- Executives from top Memphis-area social media firms weigh in on trends, AI - The Business Journals - May 3rd, 2024 [May 3rd, 2024]
- Master Social Media Marketing with Tips from Small Business Experts - Small Business Trends - May 3rd, 2024 [May 3rd, 2024]
- Influencer relationships (with consumers & brands) are evolvingwhat does that mean for marketers? - Sprout Social - May 3rd, 2024 [May 3rd, 2024]
- What is influencer marketing? Grow your market through social media - Simply Business knowledge - May 3rd, 2024 [May 3rd, 2024]
- The Rise of AI Influencers: Exploring the Future of Social Media - AutoGPT - May 3rd, 2024 [May 3rd, 2024]
- As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse - Digiday - April 28th, 2024 [April 28th, 2024]
- Gen Zers in marketingwhy executives must embrace their ideas for social media success - Ad Age - April 28th, 2024 [April 28th, 2024]
- 9 Best Business Automation Software in 2024 - eWeek - April 28th, 2024 [April 28th, 2024]
- Why the U.S. Is Forcing TikTok to Be Sold or Banned - The New York Times - April 28th, 2024 [April 28th, 2024]
- Social media marketing strategies to avoid in 2024 - Android Headlines - April 28th, 2024 [April 28th, 2024]
- Time to Buy Meta Platforms (META) and Other Social Media Stocks as Earnings Approach? - Yahoo Finance - April 28th, 2024 [April 28th, 2024]
- A US TikTok ban could take a bite out of small businesses - BBC.com - April 28th, 2024 [April 28th, 2024]
- How Pastor Chad Nedohin Helped Turn Trump Media Into a Meme Stock - The New York Times - April 28th, 2024 [April 28th, 2024]
- Content That Triggers Massive Reach on Social Media - Social Media Examiner - April 20th, 2024 [April 20th, 2024]
- APA report calls on social media companies to take responsibility to protect youth - APA Psychology News - April 20th, 2024 [April 20th, 2024]
- AirChat Uses Voice Technology to Stand Out in Social Media Market - PYMNTS.com - April 20th, 2024 [April 20th, 2024]
- Gen Z is turning traditional marketing on its head, making social media their primary marketplace, entertainment hub ... - CXOToday.com - April 20th, 2024 [April 20th, 2024]
- Influencers Harness AI to Boost Fame and Fortune - PYMNTS.com - April 20th, 2024 [April 20th, 2024]
- Trump's social media company will go public after merger with shell company is approved - WDSU New Orleans - March 24th, 2024 [March 24th, 2024]
- Navigating the Uncharted Territory of Social Media Marketing - WebProNews - March 24th, 2024 [March 24th, 2024]
- YouTube Updates: Shorts Features, Creator Tools, Podcasts, and More - Social Media Examiner - March 24th, 2024 [March 24th, 2024]
- Reddit prices IPO at $34 per share in first major social media offering since 2019 - CNBC - March 24th, 2024 [March 24th, 2024]
- What Reddits IPO means for Redditors and what could change - The Washington Post - March 24th, 2024 [March 24th, 2024]
- Reddit shares priced at $34 in largest IPO by social media company in years - The Guardian - March 24th, 2024 [March 24th, 2024]
- How does Trump stand to make $3bn from Truth Social being listed on the market? - The Guardian US - March 24th, 2024 [March 24th, 2024]
- Supreme Court appears favorable to Biden administration in social-media case - MarketWatch - March 24th, 2024 [March 24th, 2024]
- Social media marketing alters the ad landscape with a focus on sustainability - Campaign Middle East - February 20th, 2024 [February 20th, 2024]
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