Want to ask someone out on a date? Trying to convincing the boss you deserve a raise? Maybe you are just hoping to talk your spouse into letting you buy Frosted Flakes instead of the healthy cereal that tastes like cardboard.

Whatever the reason, even the most brilliant argument will fall flat if not presented correctly. So, how does one become more persuasive?

Here’s my latest post for Fulfillment Daily, where I discuss ten evidence-based techniques to bring people over to our side.