Mike Matthews – Third Wines of Chile Independent Wine Merchant Awards Winners Announced

Wines of Chile announced today the winners of the third Independent Wine Merchant Awards. Participating merchants were asked to promote Chilean wines during the month of September using their creativity and promotional support.

Michael Cox, Director, Wines of Chile – Europe, said “The entrants really raised the bar this year. The calibre of entries was outstanding. Merchants showed the real commitment and enthusiasm providing their customers with choice and quality whilst educating and persuading their customers up to trade up premium Chile. The winning merchants communicated real passion for Chile.”

Some of the ingenuity shown included customer dinners using Chilean food and recipes, playing Chilean music in store, quiz nights, tastings and events, supported by newsletters and other social media activities. One merchant recorded an uplift in sales of Chilean wines by 600%

The five winners are to receive £500 plus a buyers trip to Chile in January 2013 whilst the ten runners will receive £500 contribution to their promotional costs.

The winners –

Field and Fawcett – York

The Market Square Food and Wine Company – East Grinstead

The Cellar Door at House of Townend – Hull

Palmers Wine Store – Bridport, Dorset

SH Jones – Banbury

The Runners Up –

Park Vintners – Wimbledon

The Wine Centre – Great Horksley, Colchester

The Wine Circle – Virginia Water

The Old Forge – Storrington

Corks Out – Chester

Highbury Vintners – London N5

Tivoli Wines Ltd – Cheltenham

Cheers Wine Merchants – Swansea

Bin Ends at the Bear – Stroud

Ye Olde Bottoms Up – South Croydon

Congratulations all!

Story by Me – Press release from Wines of Chile

Enjoy!

Related articles

• Harpers – Mike Matthews on the Wines of Chile Annual Tasting, September 13 (magicsnewbiewines.com)
• Wines of Chile (fiction-journal.com)
• Wines of Chile — 2011 Casa Silva “Cool Coast” sauvignon blanc (atfirstglass.com)
• Wines of Chile Blogger Tasting: Master Terroir Class (thegoodwineguru.com)