Need-to-know News: Udacity’s New Direction, a MOOCjam and Competency Learning to Get Big Boost

This ‘Need-to-Know’ blog post series features noteworthy stories that speak of need-to-know developments within higher education and K-12 that have the potential to influence, challenge and/or transform traditional education as we know it. 

direction signs

direction signs (Photo credit: emreterok)

1) Udacity’s New Direction
Making headlines in education circles this week is Udacity’s about-face, its change in direction, and new reason for being. Thrun interviewed for a lengthy article in Fast Company magazine published last week, shared his new [and apparently improved] direction for Udacity—no longer is it higher education, the employment sector according to Thrun is the best market for Udacity’s MOOCs.  I shared my initial thoughts in a post earlier this week—my aim here is to share with readers the specifics of Udacity’s re-branding.

Udacity as readers will remember was heavily involved in higher education as recently as a few months ago. Udacity’s pilot program with San Jose State University was a significant investment for SJSU, however was a failure overall. Sadly, the majority of the students, including those requiring remedial support, failed the MOOC classes. In the Fast Company interview Thrun was dismissive of the pilot, and the students’ failures. Udacity apparently has found a more compliant market, (and more profitable) and is partnering with companies or what Thrun calls “industry partners”. Udacity’s partners according to Udacity’s blog:

Cloudera, the industry leader for enterprise data management software

As Mike Olson, Cloudera’s Chief Strategy Officer and Chairman of the Board, shared, “We believe in Udacity’s vision to democratize education by making professional training affordable and accessible to everyone, and believe this model will enable us to more effectively reach aspiring Big Data technologists around the world who want to expand their skills into Hadoop. Together, Cloudera and Udacity are leveling the playing field, empowering anyone with the desire to learn to get the necessary skills to succeed in the modern data economy, regardless of where they live or what their socio-economic background is.Udacity blog, November

Salesforce.com for app Development

That’s the whole premise of our Open Education Alliance and we’re really fortunate to be able to collaborate with salesforce.com and other industry leaders on this mission. Whether you’re looking to become a Salesforce developer, hoping to use Salesforce more effectively to get your work done, or just looking to build something, this course is a great first step.Udacity blog, November 18, 2013

Insights: Quite concerning is the power and influence the for-profit MOOC providers (Udacity and Coursera) hold—not only with coporations, but with some higher education institutions, state leaders, and even the Department of Education. Worrisome.

2) MOOCjam with George Siemens
This past Wednesday, George Siemens hosted a MOOCjam, an online day-long discussion about a conceptual framework consisting of “nine distinct components rooted in an underlying foundation of technology and systems support and evaluation”—developed for examining Massive Open Online Course experiences. Among the nine elements are design, learner profile and pedagogy.

The jam was part of the MOOC Research Initiative, led by Athabasca University and funded by the Bill & Melinda Gates Foundation. The goal for the session was “to gain perspective and solicit ideas that inform the community”. Siemens shared that the revised framework will be introduced at the MOOC Research conference happening in early December of this year.

The main discussions focused on three areas related to the MOOC format, ‘the course’, ‘the learner’ and ‘the medium’. In the closing discussion that I participated in along with ten or so contributing participants, I discussed the Framework from the perspective that primarily it would be used as a guide for designing courses, (from my narrow instructional designer lens). Yet there are other perspectives to consider for its application which Siemens summarized into three themes, what form?, for whom? and for what purpose? [summary paragraph below]

“What purpose? There was much discussion about the Framework being used or misused to design courses, turned into a powerpoint as the “way” to MOOC, or being misconstrued. Brenda Kaulback viewed it as a conceptual framework, George Siemens as a way to reflect the experiences, Debbie Morrison as a way to help people know where to start when designing courses.”

Insights: The Framework and research coming from MOOC Research Initiative will likely evolve not just from these type of discussions, but will be influenced and shaped by external factors—debate and discussions about  MOOCs, and the institutions and organizations supporting them. The Framework has great potential, though I’m not sure what kind of  impact it will have in the MOOC community, given the mighty weight and influence of the for-profit MOOC providers. For the most part they seem to disregard much of the research about online learning that has evolved over the last few years.

3) Department of US Education’s Push For Competency Learning
The United States government is apparently gearing up to announce another push for competency based learning according to Hal Plotkin Senior Policy Advisor in the Office of the Under Secretary of Education (OUS), United States Department of Education. Mr. Plotkin led a keynote address, The Role of Online  and Technology-enabled Learning in Meeting Obama’s 2020 Graduation Goal at the Sloan Consortium’s annual conference on online learning going on this week in Florida.

Plotkin said the department “can waive substantial sections of existing regulations that govern access to Title IV financial aid” for programs — both residential and online — that base student progress on “demonstrated levels of mastery rather than the tick of a semester or quarter clock.” The department will formally announce the initiative in the coming days, he said.

“Competency-based stuff would fit under that umbrella, but we don’t want to dictate how people might approach it — and maybe people will have ideas for us that are innovative but in a different area,” Plotkin said.  Inside Higher Ed

Next week will likely be another interesting and eventful week. Stay tuned.

3 thoughts on “Need-to-know News: Udacity’s New Direction, a MOOCjam and Competency Learning to Get Big Boost

  1. Pete Laberge

    What you have to understand, is all these people have an ax to grind. That ax is: They want to be famous, rich, influential. MONEY TALKS. If you give away a free education, there is no money in it! Who knew? And a free education is worth what it cost: Zero. It is also harder to “police, regulate, and verify”. it is great for self learning, but when you want verifiable credit that tells us how well you did? NO ONE knows “how well” anyone did in an anonymous online course of 5,000 people. Simply because: The amount of time you have to interact with 5,000 people is very low. So you do not know the person. But…. if you can sell training and such… to companies (who have cash!) via videos and the web, and such, well, there is LOTS of money there! DUH. And they are going where the money is, now that they have people’s attention. Besides all this talk about “destroying colleges and universities”, was not in their own best interest.

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    1. Debbie Morrison Post author

      Hi Pete,
      Sadly, you are right that money appears to be the motivator, and all that goes along with it. And there is considerable funds out there and people [venture capitalist] that are willing to invest in ed-tech start ups. Though as you said the real money is in the companies — for training, etc. Udacity seems to have figured that out – now Thrun’s happy as are Udacity’s investors.

      Thanks for commenting Pete – nice to hear form you again 🙂
      Have a great weekend.
      Debbie

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      1. Pete Laberge

        You take care. Have a good weekend too. Of course, by getting involved with business… this may make things (in the very long run) better. Businesses want stuff that is sweet, simple, functional, scalable (up AND down). This may be a good thing…. someday.

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