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Biggest audience all year gives Nine the week -but there’s a sting in the tail

Ratings: Nine bags its biggest crowd since the London Olympics, a bittersweet victory in the latest numbers.

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It’s bittersweet for Nine, winning a non-survey week, but critically losing the preceding survey week after Consolidated data shifted their win to Seven.

Nine had won the last week of survey before Easter non-ratings by a sliver of 0.2% over Seven. But after Timeshifted viewing results were in Seven finished with 30.6% over Nine’s 29.9%. It means Nine as still not won a ratings week in survey this year.

Meanwhile it did win last week convincingly, but ultimately it will not count where it is most needed, in the end of ear results. Nine will need to start chalking up some wins after Easter if it wants a shot at winning 2015.

Network:
Nine: 30.7
Seven: 27.1
ABC: 19.2
TEN: 17.0
SBS: 6.0

Nine won last week after its stellar numbers for the ICC Cricket World Cup (Session 2: 2.4m). A staggering 47.3% share was the network’s best since the London Olympics. Other brands for Nine were Nine News (Sun: 1.94m), The Block (Room Reveal: 1.26m /Mon: 1.1m) and A Current Affair (756,000).

Seven was unable to average anything above a million all week and was exiled from the top 10 titles of the week. It managed 932,000 for Seven News, 804,000 for Sunday Night and 732,000 for Home and Away.

The Doctor Blake Mysteries ended with 1.01m for ABC. Next were New Tricks (933,000) and Australian Story (925,000).

Bondi Rescue had its best numbers in 3 years on TEN at 639,000. Next for TEN were The Odd Couple (632,000 / 618,000) and The Living Room (602,000).

On SBS ONE it was Tony Robinson’s WWI (285,000), Poh and Co. (283,000) and Australia with Simon Reeve (279,000).

Primary channel:
Nine: 22.4
Seven: 17.9
ABC: 14.5
TEN: 11.0
SBS ONE: 4.8

Multichannels:
7TWO: 5.0
GO!: 4.4
7mate: 4.2
GEM: 3.8
ELEVEN: 3.1
ONE: 2.9
ABC2: 2.7
ABC News 24: 1.3
SBS 2: 1.1
ABC3: 0.7
NITV: 0.1

Nine easily won the demos 16-39, 18-49 and 25-54.

Nine won Sunday, Monday, Tuesday and Friday. Seven won Wednesday, Thursday and Saturday. ABC bettered TEN on Sunday, Monday, Wednesday, Friday and Saturday. ABC also tied with Nine on Saturday.

Nine took line honours in Sydney, Melbourne and Brisbane. Seven took Adelaide and Perth.

5 Responses

  2. Fascinating, this is what our household watched/other = (recorded), The Doctor Blake Mysteries, Tony Robinson’s WWI, the rest for the night out of our clouds, OzTam ratings mean nothing to us except slowing down the series’s we love.

  3. Winning total viewers means winning over 55s and timeshifters, and will increasingly do so.
    Nine is most interested in maintaining its lead in <55s in the overnights. They have changed strategy to close the gap in total viewers counter programming on Gem though.

    1. Well you certainly have a cheek Mr/Ms Pertinax (Roman Emperor for three months) we are well over 55 years in our household and yet you have the hide to say what we watch, how about Supernatural, how about The Twilight Saga, how about Agent Carter (all 8 eps) you and your ilk think that because a person/couple are over 50 they don’t watch teen/20/30/40 something TV stuff, me personally I love Shaun the Sheep, Arrow, Elementary, Empire, Gotham (wherever it is [DVD Sep 2015]), Grimm (wherever S4 is), Longmire (woops we know where it is (Netflix hooray), I could go on and on and on but I’m pretty sure old mate David would stomp me out. More research in what ‘old people’ watcdh old son/daughter that’s what needed to pull the Stan/OzTAM rating system into line. ps.We dont watch any reality, oh dear we must be over 50 😀

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