Everyone in business knows that inconsistent and inaccurate data costs money. Workarounds and make-do solutions have kept a lid on the problem, but as more and more systems get connected up, the cost of inaction is escalating. Today, fast-moving businesses need the right data in the right place and in real-time to remain competitive and stay agile. The good news is that a new generation of cloud-based master data management (MDM) technology fixes the root cause of inconsistent data silos without the high cost and labor overheads of traditional MDM solutions.